WALLER-FRANKLIN SEED COMPANY 
40 YEARS AGO 
—this last fall, in 1912, L. D. Waller harvested our first crop. 
During his years with his father in the retail and greenhouse trade in Eng- 
land, later during several years with various concerns engaged in the retail and 
florist trade in the Eastern states of this country, the need for high quality 
flowerseed had become very apparent to him. This need was later confirmed 
while employed with a now non-existent flowerseed grower operating near our 
present area. 
The original partnership, L. D. Waller and Dr. J. H. Franklin, had analyzed 
their chosen field well, and as their work became known, the trade responded 
by doubling their business each year for eight successive years. New high stand- 
ards of quality, efficient service, and record early deliveries were set during 
these years which completely altered the flowerseed-growing picture down to 
and including the present day. 
Though the founders have passed on, their lessons were well taught, and 
today we offer the finest flowerseed and service that breeding work and only a 
trained, experienced technical staff can supply. 
ON PARCEL POST SHIPMENTS 
Please specify type of service desired wherever possible. Orders 
of Parcel Post size will be shipped fourth class (cheapest) unless 
otherwise instructed. 
If rush service is required, other than Air Post, we suggest you 
specify first class mail on one- or two-ounce lots. On larger lots up to 
ten pounds we suggest Parcel Post Special Handling, which provides 
Special Delivery service at a nominal extra charge over the fourth 
class rate. It is less costly than straight Special Delivery which comes 
under the first class rate. 
GENERAL CONDITIONS OF DELIVERY 
For every order that we shall accept, we have sufficient land planted to 
produce the desired quantity of seed under normal conditions. 
Should the outcome of the crop be lower than our estimation, orders will 
be filled pro rata only. Crop failure or any other cause beyond our control 
releases us entirely from delivery. 
We warrant, to the extent of the purchase price, that Seeds or Bulbs sold 
are as described on the container, within recognized tolerances. We give no other 
or further warranty, express or implied. 
TERMS 
All seeds are quoted f.o.b. Guadalupe, California, 60 days acceptance net, 
less 1% cash thirty days, Invoices payable in U. S. dollars only. All overdue 
accounts subject to sight draft without further notice. Bags and containers will 
be charged at cost and are not returnable. 
We reserve the right to change prices in this list at any time. 
Three Ounces or Under at Ounce Rate 
Four Ounces or Over, Pound Price Allowed 
Minimum charge per item 50 cents. 
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