Lily Folder 
Offers 
Lily Color Plates 
Page 8 
Color Folders, Color Plates 
The 1953 edition of our popular lily broadside, printed by us for the use of our 
customers in large retail mailings, is being prepared now by Schwabacher-Frey 
Co., 735 Market Street, San Francisco 19, California, under the personal super- 
vision of Mr. Fred Farnum, Vice-President of the firm. We have arranged to have 
one of the first copies of this new edition go directly to you, from San Francisco, 
together with prices on varying quantities. We have promised all firms that have 
participated in the past in these mailings “‘first refusal” on this new folder and all 
indications are that the entire edition will be oversubscribed. We strongly suggest, 
therefore, that you do not delay in advising us if you are interested in sending out 
a quantity of these fine folders, either to your local charge accounts or to a largen 
list of customers. 
This new edition will be entirely different from any other broadsides used by us 
or other firms. The folder will incorporate two separate offers. One is for L. 
candidum “Cascade Strain” and “White Elf”, which are to be delivered during 
August and early September. The other is for the later maturing lilies which are 
delivered by us during the second and third week of October. 
If desired we can handle all details of such a mailing for you. We can pack the 
individual orders here and either mail them from our Gresham, Oregon, post 
office or we can pack them and ship them to you in convenient large cartons and 
you can mail them. Or we can use our special arrangement with the Flying Tiger 
Airlines and fly the packages to either Chicago or New York and have them 
mailed from there, saving you both money and time. We have thoroughly tested 
all these methods and have found that we can pack and ship for our customers at 
a very low average cost. During the 1952 fall season thousands of packages left 
our warehouse each day — a service of which we are proud. 
Write to us for Details — Do Not Delay 
From among the sixteen excellent color reproductions that illustrate our “New 
Book of Lilies” we have selected the eight most outstanding and have had them 
laminated in plastic to give them enhanced beauty and permanence. Size of these 
plastic plates is eight by six and a half inches. They are an invaluable help in 
selling liles and make an attractive decoration for your store or office. 
Our supply is limited as we could only obtain a hundred or so reprints of each 
subject. The set consists of the following: 
Parade Fireflame 
Shuksan Fiesta Hybrids 
Pagoda Olympic Hybrid, single flower 
Flamingo Olympic Hybrids, stalk 
The set of eight costs $3.00 postpaid. 
