Schell’s Quality Flower Seeds 
They Grow Better 
They Bloom Better 
We offer all the best worth-while new flowers and a complete list of all the best standard varieties. 
Our quality is the highest; our germination is strong and very high, and we know that you will have perfect 
success with all our Seeds if soil conditions, temperature, and moisture are correct, and proper care is given. 
Days Required for Seed to Germinate. After many kinds 
we give the approximate number of days it requires for the seed 
to germinate. However, sunshine, moisture, depth of planting, 
and condition of seed-bed have much to do with healthy germi- 
nation. Give the seed its time to germinate. 
It is Important to Have a Good Seed-bed where the tiny 
new-born plants will be properly nursed. Work the soil very 
fine, work in manure—Wizard Brand Pulverized Sheep Manure, 
also Peat Moss as a conditioner (we have it), cover the seeds 
lightly; after they have sprouted do not let the soil dry out or 
the tender sprouts will die and that will end it as far as that 
seed is concerned. When moistening the seed-bed do it with a 
very fine spray, never with a hose unless it can be made to give 
a very fine misty spray. Sow seed in rows so the plants may be 
kept weeded and cultivated. Then transplant where you want 
them to bloom. In lifting leave as much earth on the roots as 
possible. Keep the surface broken always, for plants get more 
nourishment from the air than they do from the soil. 
All Flowers are designated as Annuals, Biennials, and 
Perennials. 
ANNUALS grow from seed, bloom, and die within one season. 
BIENNIALS require two seasons to complete their growth, 
and seldom bloom until the second year. They make strong 
root-growth and foliage the first year. This remains over 
winter. The second year they bloom, seed, and then die. 
PERENNIALS do not, as a rule, bloom until the second year 
from sowing of the seed, although there are numerous peren- 
nials which bloom the first year from seed. They are hardy 
and will not freeze out, blooming year after year. Some last 
a lifetime; others may reach their age limit in three or four 
seasons. 
See also preceding pages and back cover for Zinnias and 
Asters and for New 1953 All-America Medal Winner. If you 
cannot find a particular flower, look in the index. 
Please Note: September and October is the time to plant 
in your flower beds and borders the bulbs of Tulips, Hya- 
cinths, Narcissus, Crocus, ete. If you want us to send youa 
free copy of our Fall Bulb list in September ask for it now when 
you send us your order for Flower Seeds. 
SWEET ALYSSUM, Royal Carpet. 
Medal. See it on back cover. 
Violet Queen. Dwarf. Richviolet. Pkt. 15 cts.; 4oz. 70 cts. 
Carpet of Snow (A. procumbens). White. 2 to 3 inches. 
Pkt. 10 cts.; joz. 50 cts.; Moz. 85 cts.; oz. $1.56. 
Little Gem (A. compactum erectum). White. This variety is 
very dwarf, 4 to 6 inches, but not so much so as the Carpet 
of Snow. Pkt. 10 cts.; Moz. 40 cts.; 4oz. 75 cts.; oz. $1.25. 
Lilac Queen. Deep lavender-lilac. Annual. Pkt. 10 cts.; 
Yyoz. 40 cts.; Woz. 75 cts.; oz. $1.25. 
Basket of Gold (A. saxatile compactum). A hardy perennial 
plant 12 inches high, covered with bright golden yellow 
flowers. Fine for edgings, rock-gardens, and bedding. Pkt. 
10 cts.; oz. 40 cts.; Moz. 75 cts.; oz. $1.25. 
BRACHYCOME iberidifolia (Swan River Daisy or Annual 
Cineraria). The 10-inch plants are a mass of very pretty 
blue, pink, and white flowers all summer. Fine for edging, 
massing, pot-culture, rockery, and for short-stem cut- 
flowers. Pkt. 10 cts.; Yoz. 25 cts.; Yoz. 40 cts. 
CANDYTUFT (Iberis). Hardy Annual. (Ger. 5 to 10 days.) 
Empress or Giant Hyacinth-flowered. The finest white, 
the plants, 18 inches high, being a complete mass of flow- 
ers. Fine for cutting and for this reason is the best for 
florists. Pkt. 10 cts.; goz. 25 cts. 
Umbellata. Umbrella-shaped flower-heads. Plants 1 foot 
high. Crimson, Flesh-Pink, Lavender, Rose-Cardinal, 
and Mixed Colors. Each, pkt. 10 cts.; loz. 50 cts. 
IBERIS sempervirens (Candytuft). Hardy Perennial. Pure 
white flowers. Blooms early and all season. Grows 1 foot 
high. Pkt. 15 cts.; 2 pkts. 25 cts.; Moz. $1.50; lgoz. $2.50. 
Queen of Italy. Lavender-pink. Pkt. 10 cts.; 4oz. 30 cts. 
COCKSCOMB (Celosia). Hardy Annual. When grown in 
masses or clusters they add much life to the flower-garden, 
the bright red plumes and combs making a very rich and 
attractive display. There are two forms: the feathered, 
which produces large, feathery plumes; and the comb, 
which produces mammoth flowers resembling the comb of a 
chicken, some of them 12 to 15 inches across. 
Royal Velvet. New. (Combs.) Velvet red. Pkt. 10 cts. 
Cristata. (Combs.) Crimson, Yellow, and Mixed. Each, 
pkt. 10 cts.; oz. 40 cts.; Moz. 75 cts. 
Plumosa. (Plumes.) Crimson, Yellow, and Mixed. Each, 
pkt. 15 cts.; 2 pkts. 25 cts.; Woz. 35 cts.; Ygoz. 50 cts. 
Flame of Fire. New. (Plume.) Fiery scarlet. Pkt. 10 cts. 
CELOSIA Childsi (Chinese Woolflower). Annual. (Ger. 8 to 
Awarded 1953 Gold 
10 days.) Plants grow 2 feet, each branch having a large 
head of rich crimson, pink, or yellow flowers that look like 
silk. Fine for cutting. Bloom all summer. Mixed. Pkt. 10 
cts.; 4oz. 60 cts. 
Celosia Childsi 
(Chinese Woolflower) 
Mixed Colors. Pkt. 10 cts. 
Brachycome 
iberidifolia 
(Annual Cineraria) 
50 
CACTUS SEED, Finest Mixed. Includes rare varieties. It 
is very interesting to watch them as they develop their 
odd shapes. Easy to grow in pots or boxes. Some seeds 
germinate in 2 weeks, others a month. Pkt. 25c.; Woz. $2. 
CONVOLVULUS minor (Dwarf Morning-Glory). Plants 12 
inches high. Very pretty. Mixed Colors. Pkt. 10 cts.; 
Yyoz. 20 cts. See also page 51. 
CENTAUREA IMPERIALIS or Royal Sweet Sultan. Beau- 
tiful dainty, sweet-scented annual. A lovely bouquet 
flower and very beautiful growing in the garden. Plants 
grow 24 feet. Mixed Colors. Pkt. 10 cts.; loz. 45 cts.; 
Yéoz. 75 cts.; oz. $1.35. 
COREOPSIS lanceolata grandiflora (Perennial Calliopsis). 
A splendid cut-flower, the plants being covered with their 
showy bright yellow flowers from June until frost the first 
year by sowing the seed early and every year thereafter. 
The plants grow about 20 inches high. Pkt. 10 cts.; lgoz. 
25 cts.; 4oz. 45 cts.; oz. 70 cts. 
Double Sunburst. Large, golden yellow flowers, fully 
double. Early blooming. Fine cut-flower. Pkt. 10 cts.; 
oz. 30 cts. 
CLEOME (Spiderflower). Huge trusses of bright flowers 
burst forth on the tops of the stems and continue to appear 
from July until frost. It grows 3 to 4 feet high, is a hardy 
annual easily grown from seed, and makes an ideal border 
plant or for back of a border or spotted among other flowers. 
Asa cut-flower it is delightful. 
Pink Queen. Awarded Silvey Medal. Clear salmon-pink. 
Pkt. 10 cts.; Woz. 75 cts.; oz. $1.25; oz. $2.50. 
Mixed. Pink, purple, white and rose in mixture. Pkt. 10 cts.; 
3 pkts. 25 cts.; oz. 50cts.; oz. 90 cts. 
CHRYSANTHEMUM coronarium. These hardy annuals 
give an abundance of beautiful bouquet flowers early in 
the fall. We recommend growing all you can of them. 
Plants grow 2 feet and the flowers are borne on long stems. 
Doub Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; oz. 
cts. 
Carinatum (Painted Daisy). See it in color on page 49, 
COSMOS. Hardy Annual. (Ger. 8 to 10 days.) One of our 
favorite autumn flowers. They grow 5 to 8 feet high, hence 
should be planted along the fence or in masses by them- 
selves. If the plants are pinched out when but a foot high 
they will produce a bushy growth. 
Sensation Cosmos. Large, handsome flowers on good stems. 
Awarded Silver Medal. Clear rose-pink, white, and crim- 
son in mixture. Pkt. 10 cts.; oz. 35 cts.; oz. 50 cts. 
New Double-flowering Cosmos. The flowers are either full 
double or have a frill or collar surrounding the double disc; 
very artistic. White, Crimson, Pink, Mixed Colors. 
Each, pkt. 10 cts.; 3 pkts. 25 cts.; 4oz. 60 cts. 
Double Crested. An exceedingly beautiful type of Cosmos. 
See illustration. Mixed. Pkt. 15 cts.; oz. 50 cts. 
Cosmos, Double 
Crested 
Mixed. Pkt. 15 cts. 
Cosmos, Sensation 
Mixed Colors 
Pkt. 10 cts. 
