OLD MEXICO (Schmidt)—Semi-double, rose 
cerise, slight violet undertone. Large um- 
bels, medium-large flowers, very free flow- 
ering. 25c. 
SUNSET—Variegated good sized leaves of 
light green, yellowish and silvery green. 
Small single pink flower. 25c. 
THE DUCHESS (Schmidt)—Semi-double 
white, faint orchid flush, pink lines near 
petal edges. Large flower, free blooming. 
25c. 
VALENCIA (Schmidt) —Semi-double deep 
pink. Top petals with crimson stripes and 
round spot. Large flowers, very free 
flowering. 25c. 
SWEET HELIOTROPE 
We offer the large, dark, and fragrant “Black Beauty.” 
Grow it along fast with plenty of 
water and applications of fertilizer, in a warm, sunny place. It is too slow and weak in a 
shaded location. Flower fragrance varies with the weather. Good retail seller in 4” pots or 
large specimen sizes. Strong 2}/.” pot plants 20c. 
1953-1954 SPECIALISTS WHOLESALE CATALOGUE 
— Juchsias 
Gerauiume 
Pelargoutume 
SCHMIDT NURSERY 
355 Lambert Avenue 
Palo Alto, California 
Palo Alto Phone DAvenport 2-4501 
Wm. E. Schmidt, originator and grower, twenty-nine years in the nursery business. 
Member of the American Fuchsia Society, International Geranium and Pelargonium 
Society, California Horticultural Society, California Association of Nursery- 
men, American Association of Nurserymen and the 
American Horticultural Council, Inc. 
We are a Pinto Tag Nursery 
BLAKE PRINT, PALO ALTO 
