TO THE TRADE 
Dear friends, 
Again it is our privilege to send you our catalog. We are 
grateful for your past favors for without them, we would 
not be able to progress and we are moving forward. Thirty- 
five years ago when John Vermeulen, came to the United 
States from Boskoop, Holland, there were few nurseries de- 
voted solely to the wholesale propagation of ornamentals. 
Stock then was not readily available in lining out grades. 
Small nurseries were limited to what they could grow them- 
selves or purchase from larger concerns or from abroad. The 
average Mr. Public did not get a very good selection in those 
days and naturally his interest was not very great. Since 
then the picture has changed considerably. The wholesale 
propagators have made a greater variety of stock available. 
They have introduced newer and better means of propagation 
resulting in newer and better and more stock for large and 
small nurseries alike. Consumer’s interests increased, bus- 
iness grew, more nurseries started and we now have a major 
industry. We are proud to have been among the first and 
prouder yet to be still in the swim -- bigger and better than 
ever. 
Our policy of placing quality before quantity has not 
changed -- our selection has been extended but the quality 
is still there. We attempt, through critical selection, to offer 
only species and varieties that we feel very strongly are go- 
ing to do well for you. As Americans by choice and by birth 
we are following the blessed American tradition of working 
for the future. With eyes forward we have been able to 
introduce such outstanding varieties as the Laceleaf Jap. 
Maple, Hino-crimson Azalea, Pyramidal Holly, Berrybush 
Yew, Hedgeholly, Vermeulen Yew, Pyramidal Hemlock, the 
Verticle Yews and others. 
“Service to the Trade” is another policy steadfastly fol- 
lowed. When we can intelligently do so we advise on the 
best method to handle our stock, on the merits of new var- 
ieties or those unknown to the customer, on any question you 
may have regarding our stock. Our service includes special 
care in the selection, labeling, preparation and packaging of 
orders. Records are kept and are available to you for sev- 
eral years after purchase. They can be referred to in the 
event labels are lost or become illegible or other questions 
arise, 
Thus quality plus service go hand-in-hand through our 
everyday practices adding up to better stock for you and bet- 
ter business for us. 
Yours sincerely, 
John Vermeulen 
Peter Vermeulen 
