TELEPHONE 4117 Cc. E. WILSON NURSERIES JACKSONVILLE, TEXAS 
By i gf yl fy 5 fF fy Ff FF FR ge A IE gS i gS 9 a Va SST ES 
SAVE ON TRANSPORTATION COSTS THROUGH OUR 
COLD STORAGE DISTRIBUTION PLAN. 
If you are located east of the Mississippi River or more then 500 miles from Jacksonville, Texas. 
Here’s what we will do. 
1. Whenever firm orders for any general area total a minimum carload (10,000 units) we will make a 
pool car shipment to a cold storage warehouse in advance of earliest shipping date. 
2. We will pay the freight and cold storage charges. 
3. We will bill you at list price and add freight and storage charges as per schedule on opposite page. 
Here’s what you do. 
1. At the earliest possible date send us your firm order for your entire season’s requirements. This order 
may be broken down into several orders or lots of a size to accommodate your sales for 10 days or 2 
weeks. 
2. You may withdraw your stock from storage in lots whenever and as you need it by merely notifying 
the cold storage company. 
3. You pay transportation charges from the cold storage warehouse to your store. 
4. You pay us net 30 days for each lot from date the lot is withdrawn from storage. 
YOU benefit under this plan by: 
1. Lower delivered cost. Even though the base price is higher, your delivered cost will be less because of 
the high express rates that apply when stock is shipped direct from nursery. 
2. Being able to exploit favorable weather conditions to the fullest by withdrawing stock on short notice. 
Conversely if weather conditions are bad you may delay withdrawal. 
3. Maximum reduction in shrinkage. Since you may withdraw stock only as needed, spoilage should be 
practically eliminated. 
4. Customer satisfaction and good will. Since you will be always selling nursery fresh stock from 
storage, customer complaints should be neglible. 
What we cannot do: 
1. Place unordered stock in storage. Still high packaging and transportation charges make the risk too 
great. Special orders to fill out fast moving varieties and to supplement original orders will be shipped 
promptly from our nursery cold storage at Jacksonville, Texas, and will be billed for at the F. O. B. 
Jacksonville price, with customer paying the transportation charges from Jacksonville. 
2. Except in a few instances where trucks can be used, we cannot ship to cold storage for later distribution 
in less than carload lots. Such lots would have to be shipped by express at rates 44 times the carload 
freight rates. 
This Plan Works—A proven success. 
This plan has been operated successfully at the following points: 
Atlanta, Georgia Chicago, Illinois 
Orlando, Florida Manchester, Connecticut 
Winston-Salem, N. C. Denver, Colorado 
Richmond, Virginia Colorado Springs, Colorado 
Kansas City, Kansas Pueblo, Colorado 
Wichita, Kansas E| Paso, Texas 
St. Louis, Missouri Albuquerque, N. M. 
It can and will be worked in any locality where satisfactory arrangements for cold storage facilities can be 
made and sufficient orders in a general area total approximately 10,000 units. 
PLACE YOUR ORDER AT ONCE AND BE SURE TO GET IN ON THE BENEFITS OF THIS PLAN. 
