How? When? 
Gardeners all know that if the soil is to 
feed the plants year after year, then the 
gardener must help the soil by supplying 
plant food. A large portion of the soil’s 
native fertility is lost each year through 
removal of plant growth, and by erosion 
and leaching. Seldom is a soil to be found 
which has not been exhausted of one or 
more of the vital plant food nutrients. 
Fortunately, plant feeding is a rather 
simple and easy job. While plants require 
many different elements from the soil, 
these can be provided by just one com- 
plete, balanced plant food, such as Vigoro* 
and Instant Vigoro. Without odor or muss, 
modern complete balanced plant food 
takes care of all the vital nutrient needs 
of plants, regardless of the soil’s natural 
fertility level. 
The physical condition of the soil is 
also important. If it is low in organic 
matter, if it bakes and cracks when dry, 
or is too sandy, it can be improved by 
addition of humus and conditioning ma- 
terials such as peat moss, compost, and 
vermiculite. 
A Matter of BALANCED Diet 
Buying plant food for lawns and gar- 
dens is like buying food for your table. 
To keep healthy, you need a balanced 
diet . . . you would not think of keeping 
your children on an all starch diet just 
because it is cheaper. You know they 
need proteins and minerals, too. 
It is the same way with flowers and 
vegetables, too. They need many different 
plant food elements from the soil for 
root, stem, fruit or flower development. 
For these reasons, we recommend Com- 
plete Plant Food, which supplies in bal- 
anced proportions the vital nutrients 
plants need from the soil for the best 
growth and development. 
For LAWNS: 
Apply evenly according to manufac- 
turer's instructions. (With New Process 
Vigoro, you'll need only 3 lbs. per 100 
sq. ft.) 
For hot weather feeding or supple- 
mental feeding to stimulate summer 
growth and deepen foliage color we sug- 
gest liquid feeding with Instant Vigoro. 
(Like famous Vigoro, Instant Vigoro is 
complete plant food.) 
A PROOUET OF SWIFF 
Complete Plant Food 
V 
IN CONCENTRATED FORM FOR LIQUID PLANT FEEDING 
Like famous Vigoro, Instant Vigoro is a complete plant 
food. It is prepared in a concentrated crystalline form designed 
for liquid feeding. Ideal for foliar feeding (Absorption of 
nutrients through the leaves of the plant) as well as for normal 
root-zone feeding. 
VIGORO has spelled top-quality plant food for many years, 
and INSTANT VIGORO will give equally fine results. Ideal 
for gardeners who prefer to apply plant food in liquid form. 
It comes in convenient size packages; 8 0z., 16 0z., 3 Ib., 
and 25 lb., for feeding house plants or the largest lawn, 
The VIGORO Family of Gardening Aids! 
Where? Why? 
PLANT FEEDING 
For FLOWERS, VEGETABLES, BERRIES 
Apply complete plant food at the rate 
of 4 pounds per 100 sq. ft. of area before 
seeding or setting plants. For established 
perennials apply around plants or along 
both sides of row early in spring at six 
to eight week intervals. 
When setting out vegetable and flower 
plants use two level tablespoons of In- 
stant Vigoro per gallon of water and pour 
one cup of solution around roots of each 
plant. For summer feedings of liquid 
plant food follow the manufacturer’s rec- 
ommendations. 
For TREES 
Make a series of holes 12 to 18 inches 
deep with 2” soil auger or a pointed stick 
under the drip of the branches. Figure 
the plant food need per tree by measur- 
ing the diameter four feet from the 
ground and allowing 3 pounds of complete 
plant food per inch of diameter. Fill holes 
with a mixture of half Vigoro and half 
soil or sand. 
TWO MORE GARDENING TIPS 
Good cultural practices call for keeping 
weeds out of your lawn and garden. 
In the garden, you will have to use the 
hoe. In the lawn, however, you'll find it 
simple and easy to spray weeds away 
with modern weed killers such as End- 
o-Weed 2,4-D Lawn Weed Killer which 
kills over 100 kinds of weeds and End-o- 
Weed Crab Grass Killer that kills ugly 
crab grass. 
Finally, you must keep insects and 
fungus disease under control. We have a 
complete line of insecticides for every 
need. But, if you grow a variety of things, 
you'll get better results and save time 
and money by using an all around in- 
secticide, such as End-o-Pest, 3-Way 
garden dust to prevent and control all 
major types of chewing and sucking in- 
sects and fungus diseases. For the control 
of such pests as ants, roaches, and chig- 
gers in buildings and yards we suggest a 
chlordane formulation such as End-o- 
Pest ARC. 
If you plant right, weed right and 
protect right . .. you’ll get better results 
and more pleasure and benefit from the 
seed you buy from us. 
o 
*Vigoro is Swift & Com- 
ere pany’s trademark for com- 
Z plete plant food. 
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