cHicaco American Bulb Company NEw York 
Fuchsia Finest Mixed 
DIANTHUS 
Brilliantly colored, sweet scented blooms in a variety of flower forms. 
Very useful in beds, borders, rock gardens, edging and cut flowers. 
Flowers are produced freely from July until frost. 
TETRA HEDDENSIS 
This new class combines the large open flowers of D. Heddewigii with 
the rugged growth and long stems of D. Chinensis. More tolerant of 
extreme temperatures. 
Westwood Beauty. Color ranges from fiery crimson to deep velvety 
red. Flowers 2 inches in diameter on long wiry stems. 16 inches. 
Finest Mixed. Contains all the traditional Dianthus colors plus salmon. 
Flowers are 2 inches across, on 16 inch stems. 
Tre Pktyee seston ee 25c¢ VANOZ tetera starters 65c 
HEDDEWIGII (Pinks) 
Fireball. Double dark scarlet. One of the best. 
Snowdrift. Double. Extra large flowered, pure white. 
A.B.C. Choice Double Mixed. 
hire Kt et cates 25c VAROZ meme amos OZ oe ocak $1.50 
Gaiety. (Fringed.) A brilliant range of colors with large, attractive 
leey-Filowers: alr Kis nereievetelereeis cieier 50c OZ eae coer $3.20 
SWEET WIVELSFIELD—Page 33 
BOOKS EVERY FLO 
The Album of Designs—Funeral Flowers. Handsome pictures of 
funeral pieces, many full-page size; assist greatly in taking funeral 
orders more quickly. Heavy waterproof cover with plastic spiral 
binding. 19th. Edition 
The Designer’s Notebook. Up-to-date methods of arranging funeral 
work, wedding bouquets, corsages and table flowers. Illustrated. 
For beginners, and experienced designers. 8rd Edition.........$1.00 
Vogue in Flowers (new edition). Contains many fine illustrations 
of the latest styling in wedding flowers, corsages, table decorations, 
etc., with new supplement ‘Wedding Customs and Etiquette.’ Heavy 
waterproof cover with plastic spiral binding. 8th Edition........$2.00 
Flower Craft by Patricia Easterbrook Roberts. An illustrated handbook 
of basic information on the care and use of flowers, covering bouquets, 
corsages, decorations, weddings, potted plants, arrangements, and all 
other elements of floristry for professional and amateur..........$2.95 
The Complete Book of Flower Arrangement by F. F. Rockwell and 
Esther C. Grayson. A comprehensive volume on the art of flower 
arrangement. It is a direct, Jucid step-by-step guide to making good 
floral displays. 89 Kodachrome reproductions and more than 100 
black and white photographs, drawings and diagrams for making 
attractive displays. ...... aS 
DIDISCUS (Lace Flower) 
Coeruleus. Delicate blue flowers. May be forced or grown outdoors. 
Flowers from July until frost. 2% ft. Tr. Pkt.....20c¢ O2z...... $1.25 
Lace Veil. New pure paper white variety. May be dyed any color, 
for this purpose superior to all others. Early long stemmed 24’ plants. 
Tr, PKkt.tt sacs oe:640C Wy Ozseniiete selec PL00 Oziniatels crecsusie $3.20 
DIMORPHOTHECA (African Daisy) 
Useful for rock garden and edging, these daisy-like flowers make fine 
cut flowers but they tend to close at night. 
Aurantiaca. Orange. Tr. Pkt............. 25C kml OZsrierts inverter . $2.20 
Aurantiaca Hybrids. Mixed. Tr. Pkt......... 25 cue ew OZ sesereceteets $1.10 
Glistening White. Large flowered. Tr. Pkt...... 40c Oz raeer $3.50 
DRACAENA INDIVISA 
Long, narrow, gracefully arching green leaves. 
window boxes, cemetery urns and bedding. 
Tra Pk 2 OC am Ozenms ce COC MMA loro ee 1.60 
DUSTY MILLER (See Centaurea) Page 13 
ESCHSCHOLTZIA (California Poppy) 
Very useful for 
Wee o aciva $5.50 
Golden West. Yellow-orange center. Tr. Pkt....... 15CcammOze . 65c 
Choice Mixed. All colors. Tr. Pkt........... 20c Ozer ohare 85c 
EUPHORBIA 
Heterophylla (Mexican Fire Plant) Tr. Pkt.......20c VY oz......50c 
Variegata (Snow-on-the-Mountain) Tr. Pkt....... 15c OZivs eee 00C 
FEVERFEW (See Matricaria) Page 38 
FORGET-ME-NOT (See Myosotis) Page 39 
FUCHSIA 
Finest Mixed. Choice collection of single and double types. Imported 
seed. 250 seed.....$3.30 S00 seed..... $5.50 1000 seed.....$10.00 
GAILLARDIA PICTA (Blanket Flower) 
Dependable, profuse blooming plants 15 inches tall which stand dry, 
hot weather and produce brilliantly colored flowers. Excellent for 
cutting, beds and borders. 
irae kts Oz. 
Indian Chief. Single. Brilliant bronzy red.......... LOG $1.10 
Pictas Singlet mixed 22). c.nlestecicieteas ccc sie eee ne OC 1.00 
Lorenziana. Double mixed ................. Sielohernnctetetars 20c 1.10 
Perenial Gaillardia. See page 38. 
GERBERA (See Perennial Seeds) Page 38 
RIST SHOULD OWN 
The Retail Florist by John H. Liesveld. (1951). Forty-one chapters cover 
the establishment of a shop, legal aspects, equipment and decoration, 
inventories, retail policies, personnel, buying, selling, advertising, 
clerical details, care of flowers and plants and their uses, etc. 393 
pages 
350 photographs in full 
.$3.95 
Garden Bulbs in Color by McFarland, Hatton and Foley. A concise 
text describing each plant, evaluating its use for the average home 
garden, and giving the essential cultural information. Daffodils, tulips, 
lilies, dahlias, gladioli, hyacinths and a multitude of small spring bulbs 
ColormscZOpaces tacit nites 
ey ececeee 
are included. 275 color plates; 292 pages....... 22 90.95 
Principles of Nursery Management by Willis P. Duruz. A guide to the 
practice and study of nursery management. Seasonal operations have 
been stressed: preparation and planting in Spring, digging and grad- 
ing in Autumn, storing and shipping in Winter. 136 pages......$3.50 
