TO OUR FRIENDS AND CUSTOMERS: 
In the fall of 1951 we 
first offered our new cig- 
arette type tobacco vari- 
ety, Coker’s Golden Cure. 
We have been more than 
gratified at the results our 
customers have been get- 
ting as evidenced by the 
letters and reports we have 
received from many parts 
of the flue-cured area. 
Coker’s Golden Cure, as 
its name indicates, is the 
easiest tobacco to cure that 
we have ever had any ex- 
perience with and usually 
cures to a rich, lemon color. 
Notonly has Golden Cure 
led in our own yield trials 
in highest dollars per acre 
in the last four years, but 
ROBERT R2 COKER it is showing up most sat- 
President isfactorily in tests con- 
ducted by Experiment Sta- 
tions in the tobacco areas. 
For those growers who are not troubled with Granville 
wilt, Fusarium wilt or black shank, we unhesitatingly recom- 
mend our Coker’s Golden Cure ’53 for best yields of top 
quality tobacco. While this variety has some tolerance for 
nematode, it has no resistance to black shank or to Granville 
or Fusarium wilt. 
Our Company was the first commercial organization to 
begin scientific plant-to-row breeding with flue-cured tobacco 
varieties, the first to offer purebred, dependable, high quality 
seed and to pioneer in improved methods of cleaning, treat- 
ing and packaging. 
Every ounce of seed which we sell is grown on our farms, 
under the direct and personal supervision of our tobacco 
experts and all are processed, treated, and packaged in the 
most careful and scientific manner possible. We offer them 
to you in the belief that they will add to the satisfaction, as- 
surance, and profits of your tobacco growing operations. 
Sincerely yours, 
Robert R. Coker, President 
PHOTO AT LEFT—Dr. C. H. Rogers, left, director of tobacco breeding on 
the Coker farms, points out to Dr. J. Winston Neely, our director of plant 
breeding and agricultural research, some of the fine growth and leaf char- 
acteristics of Golden Cure. This picture was taken on our seed farms in 
Hartsville. 
[3] 
Yields of flue-cured to- 
bacco have been nearly 
doubled since 1981. Al- 
though several factors 
have effected this yield 
increase, the improvement 
of type and the introduc- 
tion of improved varieties 
has been a major contrib- 
uting factor. Bettering of 
plant and leaf type, uni- 
formity, adaptability to 
soils and climate, and in- 
creased disease resistance 
have helped no little in 
this per-acre yield in- 
crease. At the same time, 
quality improvement 
through scientific breeding 
has kept pace with higher C. HOYT ROGERS, Ph.D. 
yields, so that with both Plant Pathologist 
higher yields and better 
quality the tobacco grow- 
ers have enjoyed a much greater measure of monetary 
returns. 
There probably is no greater pleasure experienced on the 
farm than the production and warehousing of a good crop of 
tobacco. Certainly the grower has a feeling of deep satisfac- 
tion and pleasure when he places basket after basket of 
beautiful golden leaf on the warehouse floor and hears the 
admiring words of his neighbors and the voices of buyers 
enthusiastically bidding the highest dollar. 
Our organization, and its tobacco breeding staff, is indeed 
proud of the large part it has had in the continued progress 
of bright tobacco farming and the increased blessings it has 
brought to our friends the tobacco farmers. 
Sincerely, 
C. Hoyt Rogers, In Charge 
Tobacco Breeding and Production 
BELOW—South Carolina tobacco warehousemen paused for this picture 
while visiting our tobacco breeding nurseries and seed fields in July, 1953. 
The tobacco field in the background is Golden Cure. 
