bbe a 
MOJAVE 
Full Value for Your Investment 
When you invest your money in nursery stock, you want 
strong plants that will produce abundant blooms, and sturdy 
trees and vines that will yield the greatest amount of top- 
quality fruit, year after year. Yet, the fact remains that in the 
case of nursery stock more often than with other kinds of 
goods, the buyer is unable to determine the true value of his 
purchase. He is, to a great degree, dependent upon the integ 
rity, experience and resourcefulness of the nursery. For our 
part, we welcome the challenge. We have made it our 
practice, ever since the Company was established—90 years 
ago—to furnish consistently the best plant material that knowl- 
edge and experience can grow. 
Our fruit trees are grown on our own 250-acre property in 
Placer County. We selected Placer County because conditions 
of soil, water and climate enable us to produce irees that 
make a normal, gradual growth. The decomposed granite 
soil in our Loomis nursery is ideal for the formation of extra 
heavy, fibrous roots. This is highly important, for the root 
system is the foundation of good growth. Seedlings are spaced 
evenly and not too close together to give roots and tops ample 
room for normal development. Trees are never planted in the 
same ground in succeeding years, but are rotated with soil- 
building crops on a program planned several years in ad- 
vance. These practices take more time and cost more money 
than getting quick, showy results by forcing growth, but there 
is no short cut to hardiness and quality in plant materials. 
The same sound principles are employed throughout our 
production of both commercial and garden varieties. Roses, 
as a case in point, are grown on our Niles property under 
conditions that experience has proved best for their develop- 
ment. 
Each of our growing grounds has ample water available, but 
we irrigate only when necessary. We believe in frequent 
cultivation as the best means of holding the moisture. This 
method does not keep the roots continually soaked but allows 
them to develop in a sound and normal manner. Plants, like 
children, react badly to coddling. Too much fertilizer and too 
much water breeds weaklings that are likely to die with the 
first sharp frost. 
We are determined to continue these production practices as 
well as our tested digging, grading, storing and shipping 
methods, so that you can rely on getting full value for your 
investment in Roeding’s Quality plants, trees and vines. 
aaa dddbersivin’ 
PRESIDENT 
COPYRIGHT 1954 BY 
GEORGE C. ROEDING, JR. 
COPYRIGHT RESERVED. 
PRINTED IN U.S.A. 
CAPISTRANO 
TIFFANY 
SARS, 
