Vic, George and Carl Ball, sons 
of the founder of Geo. J. Ball, 
Inc. Their practical knowledge of 
horticulture, gained through years 
of work with their father (see 
page 5), has been supplemented 
by thorough university training in 
plant sciences. This combination 
of practical and scientific back- 
ground is reflected in the quality 
of Ball seeds and service. 
Their "SEEDcraft" is your guar- 
antee of satisfaction. 
and a New Service to Flower Gardeners 
Since the turn of the century American florists have associated the name of Ball with 
the highest quality in flower seeds. Refer to any florist supply catalog—frequent 
reference to Ball strains of Asters, Sweet Peas, Snapdragons, etc., testify to this, as 
will your florist, if asked. 
Now... 
This year for the first time, we offer a limited list of selected florist strains which 
will be of interest to gardeners who want their time and effort to yield the ultimate in 
perfection of plant habit and bloom. Plants grown from Ball’s seed will still be avail- 
able from your florist, of course. 
SEEDcraft ... 
has been prepared with two objectives: 
e@ To present the most accurate and authentic illustrations and factual descriptions 
of our most important offerings. 
@ To provide cultural information and other facts which are of interest to 
gardeners. 
The Ball Clinic... 
We will be pleased to hear from our gardening friends at any time—and our head 
grower will answer your questions to the best of his ability. Complete cultural infor- 
mation is provided on each packet. 
Percentage of germination, complete cultural information and 
approximate number of seeds are found on all Ball seed packets. 
Here is our modern seed office, greenhouse plant, and extensive trial grounds at West Chicago, III. 
