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RO-COATE 
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The Most Economical Seed to Sow 
It’s What You Get That Counts 
Farmers are not so much concerned with what’s in a bag 
of seed, provided it’s clean. You should be very much con- 
cerned. with what you get out of that bag of seed. It’s a 
crop you are after. More plants, healthier ones and more 
productive. 
It has now been established beyond any question of 
doubt that big strong high germinating seeds can be killed 
by fungi while they are sprouting. Or the plant it makes 
can be weakened by the fungi. It may come up and die 
or live to be a sickly runt. Seed that is affected in this 
way cannot make you a profitable plant. ; 
These fungi are more active under damp cold conditions. 
In some soils they are more plentiful than in others. We 
cannot do anything about the weather which influences 
this fungi growth. But—we can control the fungi, 
Berry’s have developed a private formula of fungicides 
to which has been added a rooting: hormone. We call that 
material Gro-Coat. We apply this to all of our seed with 
special machinery at carefully controlled rates. Our seed 
with few exceptions thus is Gro-Coated brand seed. 
The results on farms have been beyond our greatest ex- 
pectations. Increases in stands have ranged upward to 
150%. It is because of its performance that we now guar-~ 
antee it as set forth below. 
Showing Nodules on roots 
from GRO-COATED Seed. 
Showing increase in Stand and Growth 
from Gro-Coated Seed. 
The Results Prove Their Economy 
We do not lay claim to the lowest prices per pound. It 
costs more to produce Gro-Coated brand seed. They are 
worth more because they do more. These are not boast- 
ful words. During the past five years the performance of 
Gro-Coated brand seed has been sensational. That is why 
it is now guaranteed as shown below. 
Our prices are not high. We keep them just as-low as 
we possibly can. Many of our customers say they can sow 
a fourth less seed per acre and get just as good stands 
as they ever had. Many write the plants grow faster and 
seem to recover more quickly after cutting. That may be. 
because they are healthier plants. When you sow less seed 
per acre the cost of seeding Gro-Coated brand seed is con- 
siderably less than any others. 
There are other customers who say they sow at their 
normal rate of seeding but get much heavier stands. That 
is why they consider Gro-Coated brand seed the most 
economical seed they can sow. They will use no other. 
Remember this, if our seeds costs are higher per acre and 
you don’t get better stands you get a refund as set forth 
in the Guarantee below. 
There are imitations. Demand the genuine. See tag, seal 
and certificate below. They help you identify the real 
Gro-Coat protection, 
Shows a seed being 
destroyed by fungus, 
Most SensATionAL OFFER 6”8Sape! 
Better Stands GUARANTEED 
We guarantee that our Gro-Coated Brand Grass and 
» Legume seed will give you better stands than any other 
- commercial seed of similar quality sown and grown under 
the same conditions. If it does not, we will refund you 
any extra seed cost per acre that you invested in our 
seed, Reports on stands to be made within 60 days after 
seeding. Legume seeds are to be inoculated. 
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