UNCONDITIONALLY 
NDS THAN ANY OTHER SEED 
This private formula treatment is one of the 
greatest steps in seed improvement ever made. 
The name Gro-Coated is a trade-mark registered 
in the U. S. Patent Office. That term is your as- 
surance of getting seed that will give you more 
satisfactory results in your fields. Whenever you 
see the tag and seal described below on a bag, you 
know you are getting the Genuine time tested 
protection. Also look for the certificate inside of 
the bag. 
You will probably find that the cost of Gro-Coated 
brand seed is a little more per pound. The treat- 
ment is rather expensive. It requires special ma-. 
chinery to apply it. There is extra handling cost 
which means more labor. The difference is not 
great and compared with some prices Berry’s 
Gro-Coated seed may be cheaper. 
The real economy comes in two ways — Many 
farmers have told us they sow less seed per acre. 
Sinee more seeds make plants they get excellent 
stands from lighter seeding rates. Therefore the 
cost per acre is generally lower. There are other 
farmers who say they sow at normal rates and get 
so much heavier stands that they profit in that 
way. Anyway you look at it, you will find Gro- 
Coated the most economical seed you can buy. 
If you judge by results, you'll agree this is true. 
If you don’t get those results, our Guarantee pro- 
tects you on any extra investment you have made 
in our seed. How can we be more fair. 
Gro-Coat treatment has a rooting hormone in- 
corporated into it. That is designed to stimulate 
root development in the young plants. Look at 
the color pictures on our catalog envelope. That 
shows what Gro-Coat protection means. The seeds 
are left free to produce strong, healthy plants be- 
cause diseases that might kill the seed are con- 
trolled. That’s why so many farmers report 
plants come up quicker and grow faster. 
The pictures on the envelope in which this catalog 
came show how the Gro-Coat treatment disinfects 
not only the seed, but the area around the seed. It 
also shows the results that are obtained. Bigger 
root system—more plants from the same number 
of seeds. Larger stronger plants. You definitely 
get greater assurance of better crop stands. Since 
the development and phenomenal success of Gro- 
Coated brand seed much “treated” seed is being 
offered under one name or another. Look at the 
picture of the dishes to the right. Hach one con- 
tained. a sterile jelly called Agar. On each we 
placed two seeds. In the top one no protection 
was given the seed, The second was treated with 
a nationally known seed treatment, the third with 
Gro-Coat. Each dish was sprayed with a culture 
of seed destroying fungi. The top dish was com- 
pletely covered by the fungus mold. The middle 
one had some protection, but not enough to kill 
the fungus. The Gro-Coated brand seed is en- 
tirely free of it. Demand it. Accept nothing less. 
Our prices are all for Gro-Coated brand seed. Read our catalog descriptions. All seeds are Gro-Coated 
brand, excepting some grain crops. The special requirements of some crops make the cost of Gro-Coat 
quite high in proportion to cost of seed. All of our Clovers, Grasses, Forages, Oats and Corn have the 
Gro-Coat protection. Please remember that when you compare prices. When you buy seed it isn’t so 
much the cost of the seed, but what do you get in your fields that counts. e 
Seed rotting organisms are generally most active if cold, wet weather sets in after seeding or planting. 
You can’t control the weather, but you can control the disease by insisting and demanding and sowing 
only the Original Genuine, Time-tested Guaranteed Gro-Coated brand seed. 
UNTREATED GRO-COATED BRAND 
ALFALFA FIELD PLOTS 
GRO-COATED TAG / / 
Every bag of genuine GRO-COATED Brand Seed carries the dia- 
mond shaped tag and the metal seal attached. 
GRO-COATED SEAL 
Look for this iden- 
UNPROTECTED SEED 
TOTALLY DESTROYED 
Laboratory phote above shows unpro- 
tected seed kernels that have been killed 
by disease organisms. 
it was 
once a 
healthy, five seed, but will never make a 
plant. 
disease organisms, 
——— 
Entire kernels are covered with 
ORDINARY “TREATED SEED" 
PARTIALLY DESTROYED 
There have teen many imitators of our 
famous GRO-COATED process. Above photo 
shows an ordinary 
“treated seed.’’ Note 
that disease organisms have already begun 
to surround and attack the seed. 
ment’’ was not sufficient to destroy the or- 
ganisms attacking the seed. 
GENUINE 
GRO-COATED 
BRAND SEED COMPLETELY 
PROTECTED 
“*Treat- 
Photos below show actual! field plot 
tests. Both are 1/100 of an acre. The 
GRO-COATED brand Alfalfa plot, at 
right, had a heavy growth of strong, 
healthy Alfalfa plants. Untreated 
tification on the seed you buy. They are your assurance of getting 
the one and only genuine GRO-COATED Brand Seeds. 
GRO-COATED CERTIFICATE 
Inside every bag of genuine GRO-COATED Brand Seed you will 
find our GRO-COATED certificate. It is your added assurance of get- 
ting original GRO-COATED Brand. Instructions regarding inocula- 
tion of legume seeds are also included. Look for this certificate in 
your bag of GRO-COATED Brand seed. 
ONLY THE GENUINE GRO-COATED BAGS CARRY THESE 
ACCEPT ONLY THE GENUINE 
Here’s further proof of GRO-COAT 
Both kernels have 
already started to sprout. No discase 
organism is attacking these GRO- 
COATED seed. Our special GRO-COAT 
formula has destroyed the disease or- 
ganisms. These GRO-COATED kernels 
will make healthy plants. (Area around 
seed stained for easier photographing.) 
brand protection. 
plot was thin and spotty with con- 
siderable weed growth. 
YOUR EXTRA 
) or server 
OF BETTER | BRAND 
STANS FAA SEED 
BAcK FRONT 
