yee 
WEST CHICAGO 
ILUNOIS 
For MUMS that PAY- - - 
Plan! 
Show us a grower who makes money with his 
Mums, and nine times out of ten, he plans ahead. 
His crop is set up in writing months before the 
cuttings are planted. 
His planning is based on careful thought as 
to what will sell—and when. It covers in detail 
what is to go in each bench, all dates—plant, 
pinch, shade (if any), etc. 
Our 1954 Guide is specially organized to make 
such planning easy for you, whether you are a re- 
® 
George K. (Ieft), Bob, Vic, and Carl Ball. The handsome white Mum— 
old favorite, Indianapolis White. 
tail grower, planning one bench of November pomps, or a year ‘round man figuring in acres of glass. 
The dope you need is in these pages. 
And—might we add—if you’re interested in a more comprehensive off-season type program, and 
you're pressed for time to do the job yourself, call on our Mum Planning Service—details on page 16. 
Yours for Mums that pay! 
vege KGL 
GENERAL INDEX 
Page 
DAGAGLT UVES KOLO WANG sans gees Ets Av alates ots doin tins ee ieaamoen cs ] 
Mar: Plaritting Serviceu  tatcconent dadaceiee nips ran thaks raxston re tee 16 
Weare round: SCheduless cree at ete emetic Lor-seites Mesatht ontacmecce anes 17 
PoP Munis around the? ¥ Gare rises peices ub eects oor eheeee vere 33 
INEWRVGKICtieSetOre [195408 o meeceereneencanue merece conae. crea aero 49, 10 
ForebnhOuse: VGrietiGs Aoi cnetarer ate iesa tan areca ti cdit adh aprectae a 52 
INSTRUCTIONS 
The minimum total order that can be accepted is 500 
cuttings. : 
Fifty of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Orders must be marked with a definite delivery date, such 
as May 10th, June Ist, etc. Orders marked ‘Early Delivery,’ 
“Deliver when ready,’’ ‘Spring Delivery,’’ are too indefinite. 
In writing your order, please use special order blanks en- 
closed with this catalog. 
SUBSTITUTIONS 
We will substitute varieties as good or better for any items 
not listed in this catalog unless order is marked No Substi- 
tutions. 
SHIPPING INFORMATION 
Special shipping instructions and address if different from 
your regular mail address should be shown on your order. 
Page 
Garden (Hardy) * Varieties: .... 0. S00. Woy seea eet eet eee eee 70 
Mum’s the Ward: (Movie) [c5..h.dtamastay ot tee oan. eee ene 76 
Grower Talks. ais. .ccsccontanshoees ouerstemsaeudtes teehee ita earners ana 76 
Index of MumiVarietics.:.ca..u.scdsec tegen tars etme nee eee nea A 
HOSEDOVE. ah sasescacehoutieh'uetpcagh abe olen Swennanee ty ce ti tte Venn ot tena 719 
Carnatione Cuttings ©. lieidecre.i ccs ee eae eee 80 
FOR ORDERING 
All cuttings are shipped Railway Express, Air Freight or 
Air Express, collect. If you have any preference, designate 
on your order; otherwise our shippers will use their best 
judgment. Cuttings are in perfect condition when they are 
accepted by the transportation company. Therefore, if there 
is any damage enroute from being broken, heated or frozen, 
CALL YOUR EXPRESS or AIR FREIGHT AGENT to inspect 
the shipment upon arrival, marking on express receipt or 
bill of lading the condition of the package and amount of 
damage, etc. YOU MUST FILE CLAIMS, as our responsi- 
bility ceases when the carrier accepts shipment. We cannot 
be responsible for the safe arrival of your cuttings. 
LIMITATION OF WARRANTY 
Geo. J. Ball, Inc., warrants to the extent of the purchase price that 
seeds, plants, or bulbs sold are as described on the container within 
recognized tolerances. Seller gives no other: or further warranty, 
express or implied. 
IMPORTANT: ABSOLUTELY NO CHANGES ON YOUR ORDER CAN BE ACCEPTED 
WITHIN 30 DAYS OF DELIVERY DATE. 
