GGG 
Te U ! ‘ ¢t 
WEST CHICAGO 
ILLINOIS 
Have You Seen the Ball Mum Film? 
Here’s 25 minutes of real down-to-earth dope on year ‘round mum growing. It’s in 
sound and colorful 16 mm Kodachrome. Like all Ball grower-service material, the 
film presents both sides of the story. It will answer many of the questions in your mind 
on this fast rising and important new slant on mum growing. 
Highlights of the film: 
Why year ‘round mums? 
The film covers the advantages to the grower 
of year ‘round flowering, plus a frank discus- 
sion of typical objections. 
This part of the story is done through an 
interview between a typical salesman and an 
equally true-to-type grower. You'll hear them 
argue the pros and cons of ‘whether continu- 
ous flowering will pay Tom Robbins’’. Although 
How to grow them? 
The second main point covered: the film 
covers methods of lighting, shading and ster- 
ilizing soils and also angles on mechanizing 
mum production (automatic heating, water- 
ing, etc.) 
Planning, too, is discussed including the im- 
portance of selection of proper varieties for 
each season of the year. The role of Mum 
both grower and salesman are really TV and 
dramatic actors, you'll swear they ‘belong’ 
to their parts. 
Planning Services such as we offer (p. 16) is 
also covered. 
How to get the film: 
The film is available for showing to all interested professional floricultural groups—at no charge. 
Simply write us giving name of your group and date desired. Please return film promptly! It’s 
available now. 
The film was produced by Geo. J. Ball, Inc., as a service to cut flower growers generally. It does 
not “sell” any specific propagator or dealer in cuttings. 
And a Word About 
An issue a month crammed full of useful practical pointers on growing. 
TYPICAL SUBJECTS: 
e How-to-grow-it stories on major crops: e Notes on steaming soils. 
snaps, mums, bedding plants, etc. e New developments on insect control. 
e Monthly sowing reminders. e New labor-saving equipment for watering, 
feeding, etc. 
e Notes on new varieties. 
e Notes on trips by staff members, short 
e What's new in greenhouse heating. course highlights. 
Written by the staff of Geo. J. Ball, Inc. Price: 90¢ for one year; 3 years for $2.50. 
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