JAY HERRING 
ELLEN HERRING 
ROSES ARE OUR BUSINESS 
Everybody loves roses, and sometimes we think we love them best of all. Our whole time 
is spent with them, the year around, and when we say that “roses are our business” we mean 
just that. We really concentrate our energies on this one flower. 
In order to bring you the finest plants that can be grown we have our fields in California, 
where Nature combines all her resources to make ideal rose growing conditions. But even these 
finest of plants need the kind of care in shipping and handling that only years of experience and 
a determination to ‘do it right” can provide. We give our roses that kind of knowing and loving 
care so that when they become your plants they have the eager-to-grow, bursting-with-cnergy 
quality that means so much in your garden. 
Our sincere thanks go with this catalog to all our customers for their patronage, and 
particularly to all of you who so kindly wrote to us of your satisfaction with the plants you 
received. This kind of appreciation makes us sure that the extremely high standards we have 
set are the right ones to make more friends every year throughout the South. 
HOW TO ORDER 
Because of the cost of packing mail orders we must ask that you add 
35c for handling if your order amounts to less than $2.50. 
All allowable discounts have been listed. 3 of a kind discount applies 
only when 3 or more of one variety are ordered. 10 plant discount on 
standard roses only on unbroken bundles of 10 plants of one variety. 
Send check or money order with your order. 
We will make no mislabeled substitutions. If a variety ordered is sold 
out we will substitute another rose as near like it as possible, of equal 
or greater value. Each plant will bear its CORRECT NAME. 
All roses are shipped postpaid. 
Georgia customers add 3% sales tax. 
BLOOMING ROSES IN CONTAINERS 
At our nursery from late spring through summer and fall we have 
thousands of roses blooming in containers at slightly higher than 
catalog prices. These can be transplanted readily into your garden, 
but because they are growing plants they must be purchased at the 
nursery and cannot be shipped by mail. 
COLORED MOVIES 
We have prepared several hundred feet of colored movies 
showing detailed rose culture and closeups of some of the new 
varieties of special interest to garden groups. We will be glad 
to show this film to your garden group or groups along with a 
20 to 30 minute talk on roses by Mr. Herring. Write for partic- 
ulars. 
Yours for Better Roses, 
OUR GUARANTEE TO YOU 
We ship only top quality, No. 1 grcde plants. Each and every variety 
is unconditionally guaranteed to be true to name and class and to 
reach you in perfect condition. Each plant is guaranteed to live and 
bloom the next normal blooming season after planting. 
FURTHERMORE we guarantee your complete satisfaction. If you are 
dissatisfied with any plant or plants, notify us not later than June 20. 
We will replace free of any charge; you need not reiurn the unsatis- 
factory plants. 
Please accept YOUR RESPONSIBILITY. We will send you planting, 
feeding and cultural instructions with each shipment of roses. Follow 
these and be rewarded with strong, healthy plants and a profusion 
of lovely blooms. 
TIME OF SHIPMENT 
Roses reach us from our California growing fields in late fall, and we 
begin making shipments immediately to customers whose orders are 
waiting. Shipping continues until April 15, and orders are filled in 
rotation as received. If you wish to have us ship your roses on a 
certain date, please specify on your order sheet and we will do our 
best to have them in the mail on that day. 
JOIN THE AMERICAN ROSE SOCIETY 
You are most cordially invited to become a member of the American 
Rose Society, a non-profit organization, serving rose lovers every- 
where with numerous publications filled with interesting articles and 
advisory counsel. We will be glad to send you an application blank, 
or write directly to the American Rose Society, Harrisburg, Penna. 
Membership dues are just $4.50 a year. 
CALIFORNIA IS THE SOURCE OF THE WORLD'S FINEST ROSES 
