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More and Better Chrysanthemums 
During the past ten years more scientific investigations have been carried out with the chrysanthemum 
than with any other one flower. 
Why should this flower deserve so much expensive attention? The answer is obvious: this plant is so 
versatile that it can be made to do most anything and yet produce a very profitable crop. These 
investigators are responsible for year-around flowering in both cut flowers and potted plants. They 
too found out how to produce three and even four crops in a period of a year. The environmental 
factors affecting the growth and flowering have all been investigated. Grading and marketing have 
been studied. Scientists have solved the majority of the disease and insect problems. 
Yet there are many problems still not solved. Investigations will continue for a good number of years. 
We commercial men are also finding that our problems are not all solved. We have to grow more 
and better chrysanthemums with less expense. To accomplish this requires proper planning and selec- 
tions of varieties for each particular area in the United States. 
Your : ANDES es have the scientific as well as the commercial experience to 
give you the service you wish in planning your requirements. They are all well versed in the culture 
of the chrysanthemum. 
It is a service to make available the latest cultural information on this crop. 
Our interest in you and your crops by no means ends with the sale, as we are more than anxious to 
have the materials we sell, grow and prove profitable. 
VARIETY INDEX 
PAGE 97-98 
Fred C. 
TABLE OF CONTENTS 
PAGE 99 ‘e 
PRICE TABLES Incarponaed 
PAGE 92-93 
COVER INDEX 15 EAST 26th STREET 
The NEW MACHOL EDGE INDEX on the back NEW YORK 10, N. Y. 
cover of this year’s Manual is there to help (AT MADISON SQUARE) 
you locate the information you want quickly 
and efficiently. It is the first time such an index LExington 2-4197 
has been used in the Florist Industry, and we 
hope you will let us know if you like it or not. 
TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. More than 50 of a variety 
must be in multiples of 50, 
Any arch or cancellations of chrysanthemum orders must be received at least 30 days before ship- 
ping date. 
Every effort is being made to deliver stock which is free from pests, but purchases must be made with 
the understanding that we assume no responsibility for losses which may result from same. 
To facilitate deliveries, cuttings will be shipped on Monday and Tuesday of each week. 
ALL PRICES SUBJECT TO CHANGE WITHOUT NOTICE 
The Fred C. Gloeckner Co., Inc., warrants to the extent of the purchase price that seeds, bulbs and plants sold are as 
described on the container, within recognized tolerances. Seller gives no other or further warranty, express or implied. 
