Soap flower Ghour ation and, Gardeners (Foerguatore 
Hasn’t it often struck you, as it certainly has us, that each year with the issu- 
ance of a new catalog, a “gimmick,” and even an automobile, such a lot of new and 
better features are claimed for the same identical product, that you begin to wonder 
whether any relationship at all exists between the thing you were talking about last 
year and this. 
We don’t mind saying that after forty years of catalog preparation and adver- 
tising we get credulous ourselves, and in many ways that’s good, because it’s a “warn- 
ing” to “tone down,” and you will recall that in the opening page of our 1953 F.S.B. 
we promised to support a movement to stop some of that baseless garden advertis- 
ing that was on its way eighteen short months ago to creating something of a record 
bordering on the fraudulent, and much of that end result was due to “fly by night- 
ers” totally inexperienced in manufacturing and selling agricultural and garden 
products, but who studied the apparent progress of reliable manufacturers, and then 
“went to it” for their own gain. 
We are now glad to report that a lot of that has stopped since the spring of 1951 
and even with cease and desist penalties. 
We can never hope to sell everybody, but at least gardners everywhere can al- 
ways rely on us for proper guidance without regard to personal gain, and that is 
why we always invite you to first inquire of us for information before buying, in 
case of your doubt and confusion, and our GUARANTEE on the back cover couldn’t 
be any clearer to that effect. 
In our past F.S.B.’s we have devoted a full page to telling you how to figure 
the difference in quality and big cost savings between NO-FILLER ORGANIC 
PLANT FOODS (and that is the basis and popularity of all G&O Plant Foods 
with everyone, including the recognized growing experts) and the ordinary com- 
mercial (again highly advertised) grades of fertilizers. It is still known to hundreds 
of thousands as “The College Short Course.” 
We haven’t the space to reproduce it in this F.S.B., but you are welcome to a 
copy, upon request. 
Come and see us. This isn’t one of those general invitations that could mean “we 
hope you won't.” Most sincerely, we hope you will as thousands already have. See 
what we’ve done with about eight acres and 60,000 square feet of buildings on the 
Reading Lines and the B&O Railroad, just 45 miles from both New York City and 
Philadelphia, and less than 6 miles from Princeton. For beautiful country, you can’t 
beat this part of Jersey, and you also cannot beat the gratitude for your year after 
year patronage felt by 
Very truly yours, 
sts 
nm y 2, GOULARD & OLENA. Inc. 
President 
YOU KNOW, OF COURSE, WE PREPAY SHIPPING CHARGES. SEE PAGE 22 
