Certainly some will think that ALL of 
this might be a little exaggerated but 
when our Iowa supplier says (because 
of Blue Grass shortage) “Count us out 
on 1954 supplies of your Seed Formulas, 
the best any market affords.” 
LAWN SEED 
We are only accepting LAWN SEED 
ORDERS on the basis of FIRST COME 
—FIRST SERVED and subject to con- 
firmation at time of receiving orders. 
Skillman => SUN 
Kentucky Blue Grass 35.00% 
Red Top 14.25% 
Colonial Bent 9.80% 
Chewing Fescue 16.33 % 
Perennial Rye Grass 14.70 % 
White Clover 4.90% 
Inert 3.67% Crop 0.95% Weeds 
Gerimnation 80% 
90% 
90% 
90% 
90 % 
90% 
0.40 % 
Skillman = SHADE 
Kentucky Blue Grass 16.50% 
Highland Bent Grass 9.89 % 
Creeping Red Fescue 30.40% 
Poa Trivialis 18.00% 
Red Top 19.00% 
Inert 4.40% Crop 1.50% 
(Well over 2,550.000 seeds per Ib.) 
Gerimnation 80% 
90% 
90% 
90% 
90% 
0.40% 
Application: Not less than one-half (14) pound per 
100 square feet of lawn area BUT frankly that is a very 
thin sowing. We like one (1) pound per 100 square 
feet but not less than 34ths of a pound. 
POSTPAID 
(BOTH FORMULAS) 
PRICES 
“Our neighbor from Rutherford, N. J. used your Lawn Seed and I must say his 
new lawn is really beautiful.” 
24 
1 Ib. 
em 
$1.98 
5 lbs. 
$9.29 
IF IT’S THE BEST LAWN WANTED 
YOU SHOULD READ THIS. 
Can you recall what we said in our last year’s F.S.B.? 
It was to the effect that UNLESS we could market the very FINEST and PUREST TEST 
of formulas, REGARDLESS OF PRICE—WE WANTED NO PART OF THE LAWN 
SEED BUSINESS. 
We OPENLY printed our formulas and herewith PRINT THEM AGAIN. There is no 
need for ten (10) different formulas at 10 different prices and all supposed to fill the SAME 
need—to get a GOOD lawn or to get “Just a lawn.” There’s a big difference. 
To us the Lawn Seed business has always seemed to be a “loose” kind of business or 
one that closely bordered on the “fake” simply because PRICE predominated as to whether 
the seed was the best, only fair or awfully poor. 
Regardless of price its been a case of a picture of a marvelous lawn either with seed at 
$2.00 per Ib. or 60c per lb. Getting “fouled up” when buying grass seed is putting it mildly. 
The greatest outdoor expense (5 to 1) around a house, year after year is in the creation of 
a choice lawn. When you look at a house with a plot of ground around it the FIRST THING 
SEEN—IS THE LAWN. 
You can’t get THE BEST lawn unless THE BEST SEED MONEY CAN BUY—is used. 
That's not always true of other seeds and plants BUT IT IS TRUE of GRASS SEED in rela- 
tion to a permanent beautiful lawn. 
Over 40 years experience in producing and selling garden supplies dictated a grass seed 
policy that we adopted which will not be violated if we never sell a pound of seed. 
1) We consulted the experts and decided on the HIGHEST TEST SEED FORMULAS 
possible to mix. 
(2) We selected a well recognized grower, cleaner and mixer of seeds (and probably 
97% of all seed merchants have to rely on those relatively few sources of supply, located 
mainly in the North and West) and then regularly check their production. 
(3) Be the only seller, if necessary to PUBLISH the formulas so that YOU, the buyer, 
cam compare such formulas with competive branded lawn seed. 
We want YOU posted on the highest 
gtade SUN and SHADE formulas and 
not AFTER you buy but BEFORE you 
buy so you can be qualified to buy 
RIGHT. 
Study variety percentages, purity, 
germination, number of seeds in a 
pound, weed seed present and the inert 
content. 
Our trade did this last year and got 
THE BEST LAWNS they ever had and 
voluntarily said so. By comparison they 
mentioned Nationally known brands 
that are well known to you. 
We don't expect you to rush in and 
buy ALL of your lawn seed from us but 
to get a lesson in QUALITY. Sow a 
section of your lawn with G&O as a 
check against some other brands having 
a 40% advertising sales cost that can- 
not be substituted for good seed and 
still pay the advertising (if the prices 
are nearly comparable) and judge for 
yourself. 
After all that’s the answer to every 
test, for anything. 
10. Ibs. 25 Ibs. 
20 Ibs. 
15. Ibs. 100 Ibs. 
$17.59 $24.79 $39.89 $75.89 $144.29 
From Hamden, Conn. :—“I can’t see how a lawn could be better anywhere and 
I used only your seed.” 
