15 EAST 26th STREET 
NEW YORK 10, NEW YORK 
Telephone: LExington 2-4198 - 4197 
Cable Address: GLOECKNERS, N. Y. 
FLOWER 
BUSINESS TERMS: 
ON OPEN ACCOUNT: (Flower Seeds Only). For Customers of Approved 
Credit 60 Days Net. The following discounts will be allowed on orders 
paid within 10 days: $5.00 to $50.00 2% — $50.00 to $100.00 5% — 
$100.00 or over 8%. 
Geek 
seeds, bulbs, plants and cutt- 
ings are selected with dili- 
CASH OR C.O.D. ORDERS: (Flower Seeds Only). Under $5.00 net — $5.00 to gent care as to type, pro- 
“EER ST a a ductiveness and freedom 
All goods from disease so that you may 
have the best with which to 
Prices in this catalog are subject to change without notice... . 
are offered subject to Crop Failures, Shortages or other causes beyond 
our control, and to being unsold on receipt of order. .. . The prices in 
this catalog are for the trade only. For your own protection do not loan 
this catalog to anyone not entitled to Florist or Wholesale prices. ... 
build your prospective crops. 
Our interest in you and your 
Unknown correspondents desiring to open an account are requested to 
furnish three trade references with whom they have had credit relations. 
WARRANTY: Fred C. Gloeckner & Co., Inc. warrants to the extent of 
the purchase price that seeds or bulbs sold are as described on the con- 
crops by no means ends 
with the sale. We are more 
than anxious to have the 
materials we sell, grow and 
prove pei ple to you. 
tainer within recognized tolerances. Seller gives no other or further war- 
ranty, expressed or implied. 
fa UINTRETL 
Se ARLES 
es 
The twenty-three greenhouses and five retail shops that today comprise the firm 
of J. Elmer Betty & Sons, Inc., Wilmington, Del., spell a success story in the florist 
industry. Hard work, a devotion to flowers and a keen business sense have pro- : : 
duced the outstanding career in floriculture enjoyed by Mr. J. Elmer Betty whom we ee pleasure 
in presenting as our Cover Man for 1954. 
Born at Silverbrook, Wilmington, his floricultural career began in 1891 when as a boy of fourteen he sorted pots and 
pulled weeds for the firm of G. W. Brinton & Son. He remained with the firm for ten years and then joined Mr. Frank 
Brinton in partnership. Later, with two small greenhouses, Mr. Betty began an enterprise of his own that he has de- 
veloped to its present size with the aid of Mrs. Betty and their three sons. 
Their son, John, heads the firm's retail department; Paul leads the way in flower production, while Charles oversees 
maintenance, decorating and transportation. The wives of John and Charles are also actively engaged in the busi- 
ness heading the Kennett Square and Newark stores respectively. 
