Dear Customer: 
Quality is too often forgotten when it comes to buying seed. Usually the buyer gets exactly what he pays for. 
Many times you have seen bargains in seed offered only to find that it is field run with a pedigree as varied as 
“Duke's Mixture.’’ This mixture is hard to determine at the time of purchase, but shows up very definitely at the 
time of harvest. Of course, then it is too late. 
We do not claim to be the only producers of quality seed, but we do make an honest effort to provide the best 
quality seed obtainable. Our customers come back year after year because they appreciate quality seed, especially at 
harvest time. We have received many testimonials as to the high quality and extra yield of our seed. 
Quality seed must have a proven background of selection, breeding, rogueing, cleaning and testing. Eliminating 
any of these steps to reduce costs is no more desirable than adding water to milk—-The price per pound becomes 
less, but all the bargain is gone, and the ultimate cost to the consumer is greater. 
We have consistently refused to depreciate the value of our products by eliminating any important operation... 
just to be able to quote a cheaper competitive price. As a result our customers buy with confidence. We shall 
continue to offer the highest quality seed that our facilities and experience enable us to produce, at a fair price— 
regardless of competitive pressures to cheapen the value. 
We are all aware of the existing feed shortage due to the extereme drought in this area. Wouldn’t it be wise to 
produce more feed in 1954 to take care of the present and increasing demand. 
We suggest that you purchase your requirements of acclimated seed while stocks are available. MAKE EVERY 
ACRE DO ITS BEST BY PLANTING FRAZIERS ACCLIMATED SEED. Remember—CHEAP seed is 
not GOOD and GOOD seed is not CHEAP. 
You are invited to inspect our stocks of High Quality, Laboratory Tested Grain Sorgums, Alfalfa, Clover, Les- 
pedeza, Millet, Soy Beans, Seed Corn and all other field seed as well as our complete line of FRESH BULK 
GARDEN SEED. If we have not listed the seed in which you are interested, please let us know and we will be 
glad to get a supply for you. 
Yours for a Prosperous 1954 
Peace RS oceD COLING. 
