Gloectner | CARNATION MANUAL 
PROGRESS IN CARNATION CULTURE 
The past three years of carnation growing have seen more radical changes in production methods than 
in all the years that have gone before, Forced by today’s economy, the grower finds that he must'time 
his heavier production to coincide with periods of good demand and at the same time hold his grow- 
ing costs in line. 
The most publicized change in growing methods in recent years, the direct benching of rooted cuttings, 
keeps these two principles in mind — better control of timing and lower costs of production, As might be 
expected in such a radical change in procedure, direct benching of cuttings has had its share of suc- 
cesses and failures in its early practice. From these experiences have come modifications and improvements, 
leading to a sounder use of this new direct method of growing. Many of the lessons thus learned have 
been incorporated in this year’s Carnation Manual in the section headed “Direct 
Benching.” Gloeckner 
During the past two years much progress in new methods of cut flower storage has been made, and 
both the wholesale and retail grower should follow the reports on this new research as it becomes avail- 
able, Delivering flowers to the consumer that last and give satisfaction should ever be the goal of grower 
and retailer alike, keeping always in mind that satisfied customers are repeat customers. 
15 EAST 26th STREET, NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
TERMS OF SALE CONTENTS 
One hundred cuttings of each variety is the minimum that can be OF CARNATION MANUAL 
supplied, except on those varieties where a 50-rate price is quoted. 
More than 100 of a variety must be in multiples of 50. Carnation Culture ........................ 4—14 
Any changes or cancellations of carnation orders must be received Direct Benching CEA Ne cereh ou. seeing maa 1-3 
at least six weeks before shipping date. 
Diseases & Their Control ........ 14—20 
Faster Production 3.00.0. e 1—3 
Glocchner Insects & Their Control ............-+.. 20 
seeds, bulbs, plants and cuttings are selected with diligent care as : Insecticides... in 25 
to type, productiveness and freedom from disease so that you may 
have the best with which to build your prospective crops. Our inter- 
est in you and your crops by no means ends with the sale. We are 
more than anxious to have the materials we sell, grow and prove Yoder Bros, Varieties... 21 
profitable to you. 
Fred C. Gloeckner & Co., Inc., gives no warranty, express or implied as to the productiveness of any seeds, bulbs or plants 
it sells and will not be in any way responsible for the crop. Our liability, in all instances, is limited to the purchase price. 
