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Are Your Best Value - Best Buy! 
AMERICA’S MOST COMPLETE LINE: A careful examination of the following pages 
will, beyond a question of doubt, demonstrate our statement that “The Harrold’s Pedi- 
greed Strain Line of Pansy and Viola Seeds is America’s Most Complete.” Thirteen 
original Harrold introductions and sixty other Pansy varieties, plus eighteen of the 
best Viola varieties is a presentation equaled by no other Specialist Source. 
A LINE OF QUALITY: Included in this selection will be found the right variety for 
your purpose and climate or a variety at a price that will prove to your liking. Several 
of the varieties offered, it will be noticed, are developed for special purposes and some 
of these are entirely exclusive with this line. 
BACKED BY EXPERIENCE: Our founder, C. W. Harrold, who is still aetively in charge 
of development and growing work is the oldest Pansy seed breeding specialist in 
Ameriea. At eighty-three he has devoted more than fifty years to this work. Other 
members of our staff have been engaged for nearly 40 years in this one operation. 
A MODERN LINE: Since 1930 more new strains or improvements of older strains of 
Pansies have been developed and released by our gardens than from any other American 
Source. These have been widely accepted and used as we are constantly in contact with 
more than 8,000 professional tradesmen like yourself. The user of our seeds sees the 
result of all this work but added to the direct development work on the variety we 
have done much in the development of new methods of production, cleaning, storage and 
shipping. These are all plus values that are a bonus to you when you use HARROLD’S 
PEDIGREED PANSIES. 
PROFESSIONALLY PROTECTED: A strict policy has been followed for many years 
to protect our professional customers. We do not knowingly sell to home gardeners, 
garden clubs or any other non-professional person or group at these trade prices. 
Although this is not always a policy universally followed by all seedsmen, we feel 
strongly that as your work is your living you are entitled to such protection. 
AN ESTABLISHED LINE: Harrold’s Pedigreed Strain Specialties have been nationally 
advertised at the trade and retail levels for many years. It is among the two or three 
oldest American Specialty lines in this field. Advertisements have appeared in uninter- 
rupted sequence in some Trade Journals for more than 25 years. In National Magazines 
more than 3,000,000 copies annually appear with Harrold Pansy ads. In the direct by 
mail field we distribute several hundred-thousand catalogues, folders and other mailing 
pieces annually at both the wholesale and retail level. These are produced in our own 
printing and lithographic department that is completely equipped to do anything from 
an envelope corner to full color process reproductions. The best recommendation of all 
is that more than 100,000 packets of these seeds have been distributed during the past 
few years to professional florists and nurserymen, park departments, large estates, 
resorts and fanciers in every State, all Canadian Provinces and 18 Foreign Countries. 
Practically all sales are direct to the ultimate planter. 
