HERCULES CALLA 
Paul J. Howard’s 
Giant 
HERCULES 
CALLA 
A California Flowerland introduction, and a mar- 
velous subject for modern landscape planting. The 
large decorative clumps may be grown in pots or tubs 
in the patio, or massed in the shade garden. The 
broad glossy green foliage makes a perfect back- 
ground for the immense waxy white flowers, which 
are produced on 4 ft. stems. Hercules Callas make 
striking large flower arrangements. 
NEW LOW PRICE— 
Plants only, Each $1.25, 3 for $3.50. 
Dozen $12.50. 
CULTURE OF HERCULES CALLA: Plant in shade or 
part shade, in rich soil composed of 34 good loam with 
about 4 peat moss or leaf mold. Add some bone meal 
to soil mixture. Fertilize regularly with a balanced plant 
food about once a month. Give plenty of water. Good 
drainage is essential. 
OTHER CALLAS 
WHITE CALLA (Aethiopica) Large waxy 
white blooms for cut flowers and borders in 
shade. Plant in rich, well-drained soil, August 
to December Mammoth Bulbs, 2 for 75c, 
dozen $3.75. 
BABY WHITE CALLA Small plants with min- 
iature white callas. Potted plants only, Each 
65c. 
BLACK CALLA (Arum pictum) Exotic blooms 
of deep velvety maroon, handsome foliage. 
Each 75c, 3 for $2.00, dozen $7.50. 
PINK CALLA Long slender flowers, light pink 
to rose pink. Plants grow 12 to 18 inches tall, 
ideal for pot and garden culture. Plant in late 
fall and winter. Each 60c, 3 for $1.50, dozen 
$5.00. 
YELLOW CALLA Lovely golden yellow 
blooms on tall stems, deep green foliage marked 
with white. Grow in pots or shady beds in 
rich soil. Mammoth bulbs, each 75c, 3 for 
$2.00, dozen $7.50. Large bulbs, 3 for $1.00, 
dozen $3.50. 
MAIL ORDERS 
ALL PACKET SEEDS and ALL SMALL BULBS: Anemone, 
Ranunculus, Freesia, Crocus, Oxalis, Dutch Iris, Tigridia, 
Ixia, Sparaxis, Tritonia, Leucocoryne, Scilla, etc., sent 
prepaid anywhere in the United States. — 
ALL OTHER BULBS: Daffodils, Narcissus, Jonquils, Hya- 
cinths, Tulips, Lilies, Amaryllis, Calla, Ornithogalum, 
Gladiolus, Tuberoses, ‘Watsonia—Prepaid up to and in- . 
cluding 4th postal zone. (This area includes all of Cali- 
fornia, Arizona, Nevada, Western New Mexico, Southern 
Oregon and Southern Utah. 
FREE DELIVERY in Los Angeles Area. 
Less than..12 Bulbs of any variety or color take the each 
or 3 rate. 50 Bulbs of a variety or color may be ordered 
at the 100 rate. 
Please add 3% sales tax to all orders to be sent any- 
where in California, 496 sales tax in Los Angeles. We do 
not ship C.O.D. Orders. , 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
Telephones: TExas 02951 — ARizona 31171 —EXbrook 72118 
11700 National Blvd., Los Angeles 64, California 
