“Probably World’s Greatest Flowering Plant” 
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A BEAUTY BY THE BUSHEL! First introduced by plant breeders in 1951, the astonishing 
here often grows to the huge size of a bushel basket IN ONE SEASON, and 
is covered with showy masses of blossoms nearly 4 months a year! Called Azaleamum Blazing Red 
(pronounced A-zale-ya-mum), it thrives in almost any soil and is one of the easiest plants to grow. 
Another spectacular new creation of plant science is the dazzling white Snow-Fairy variety. To 
discover how you can have thousands of these colorful flo 
new variety you see 
this page! 
Mp oS ea a Seo 
This summer, how would you like to flood your garden with thousands 
of flowers that flame into a gigantic fireball the size of a bushel basket— 
and then change their colors from red to cardinal, from pink to purple, 
while each plant is covered with solid masses of flowers! How would 
you like to grow some varieties 
THAT NO GARDENER EVER 
GREW BEFORE 1951 — plants 
with such fantastic blooming 
power you can set your landscape 
ablaze with 600 flowers from one 
single plant—and fantastic as it 
may seem, EACH FLOWER YOU 
GET IS THE SIZE OF THE 
LOVELY FLOWER PICTURED 
ABOVE! 
How would you like to grow flow- 
ers so strange they look like chry- 
santhemums growing on an azalea 
bush—flowers so incredibly beau- 
tiful they look like an unbroken 
mass of blossoms in August, Sep- 
tember, October, November, right 
up to frost—flowers so incredibly 
hardy that in Northern climes 
they sometimes stay in bloom 
weeks after the first snows have 
fallen—fiowers so easy to grow 
they thrive in almost any soil with 
hardly a few moments of care! 
And lastly, how would you like to 
grow thousands of flowers so per- 
fectly developed by plant scien- 
tists that they burst into flaming 
clusters of bloom for you even if 
you’ve never planted a seed before 
in your life. Flowers that blossom 
by the thousands for you year 
after year! Flowering plants still 
so unusual, so precious, so valu- 
able, they are likely to be worth 
many dollars more to you next 
year. Even though they now cost 
you less than 1/6th of a penny a 
bloom! 
In 1933, while on a vacation tour 
in Texas, a garden expert noted a 
strange-looking plant. At first 
glance, it seemed to be a low- 
spreading azalea bush topped with 
a mass of pink bloom. But azaleas 
flower in spring! And this was the 
middle of September! And what 
completely fascinated this garden 
expert was the fact that each flower 
was actually a beautiful, flame- 
pink chrysanthemum! Feverish 
with excitement, he brought his 
discovery to the attention of Emil 
Prushek, chief breeder of one of 
the world’s leading nurseries, the 
famous Kellogg’s Nurseries at 
Three Rivers, Michigan. And there 
the great work of Emil Prushek 
began ... to turn this one plant 
into a super-blooming new breed 
of flower. 
Finally, after 10 years of work, 
after nearly 2,000 experiments, 
this famed plant breeder discov- 
ered that he could change the color 
of this strangely beautiful flower 
from pink to yellow, and make 
each flower bloom 1% times 
larger! He discovered that he 
could penetrate the mysteries of 
wers in your garden this season .. . read 
nature and change the yellow 
flower to white, the white to 
orange. He discovered that where 
one blossom grew before, he could 
now grow as many as 3... flowers 
so thickly clustered you. couldn’t 
reach in your hand to count them! 
He discovered that he could make 
this plant bloom even earlier, and 
blossom again and again until it 
formed a sheer, solid mass of flow- 
ers, and he discovered how to make 
that sheer mass of flowers hold its 
bloom even longer! He discovered 
how he could toughen this plant 
and make it so virtually foolproof 
that it would burst into bloom for 
you in almost any kind of garden 
soil—even if you’ve never planted 
anything before in your life! 
But the greatest triumph was still 
to come! Finally, after 19 years’ 
work—after more than 10,000 ex- 
periments—he developed the spec- 
tacular Blazing Red Azaleamum— 
one single plant that gives you 600 
or more flame-colored blossoms this 
summer and fall... a sheer living 
wall of fiery red blossoms stretch- 
! 
4 
AZALEAMUM Snow Fairy 
ing 18” high and up to 2 full feet 
across this year... double that 
flowering area next year... with 
the promise of countless more 
thousands of blooms for you year 
after year! 
This discovery means that with 
only 6 super-blooming plants you 
can flood your terrace, your porch, 
your beds or borders as each plant 
alone puts on a fiery show of about 
600 flowers. Or you can use your 6 
pRimts to adorn your walks or 
your driveway with a solid bloom- 
packed hedge of more than 3,000 
red, white, pink and gold blossoms 
this year ... 6,000 or more next 
year! It means that in late fall 
when other flowers in your garden 
are dying your Azaleamums will 
flame with even deeper fire and 
brilliance as the cold weather ap- 
proaches... and sometimes stay in 
bloom weeks after hoar-frost! It 
means you could pick flowers by 
the basketful and still see masses 
...Said Garden Editor of N.Y. Journal-American 
of buds erupt into new bloom in- 
side of a week or 10 days! Because 
plant breeders are giving you 
highly developed varieties so 
eager to burst into bloom, the 
faster you pick ’em the faster they 
grow! And it means you can be the 
envy of your neighbors .. . per- 
haps the first in your community 
to grow these super-blooming flow- 
ers. But today is the first and only 
time this year we can make this 
offer. To reserve your 6-plant Aza- 
leamum collection you must mail 
coupon now! Send no money! Pay 
when your plants arrive! 
Why your Plants Triple 
In Value Next Year! 
If you leave your plants in the 
ground this year, they'll double in 
size. But if you want to, after the 
blooming season, you can simply 
lift out each clump... divide ’em 
into 5 to 10 plants from each 
clump... and you can have up to 
60 plants next season, each bloom- 
ing the size of a bushel basket 
again! And that easily makes ’em 
worth 3 to 5 times more to you! 
HOW’S THIS FOR A LIVING WALL OF FLOWERS! 
% 
REPORTS W. J. SHEEHAN, N. H.—‘Azaleamum exceptionally large, 
single plant measures 8 feet around!”? And O. A. Wood, Michigan, 
reports by actual count 2,928 blooms on single first-year plant! 
R. M. Kellogg Co. 
Three Rivers, Mich. 
BUSINESS REPLY CARD 
First Class Permit No. 8, Sec. 34.9, P.L.&R., Three Rivers, Mich. 
