For the Seed Trade... 
Early planting conditions for 1954 crop have been 
ideal. Winter and Spring rains were well spaced, 
enabling us to sow all crops on schedule, and in good 
moisture for rapid growth. This booklet is our Whole- 
sale Contract List covering prices for 1954 crop 
delivery. 
Many crops were short last year, but in most cases 
we were able to protect customers who contracted 
early. When shortages are apparent and bookings 
are at capacity, you who contract ahead will get 
preferential treatment. Those ordering later are fre- 
quently disappointed. Future contracting is always 
safe insurance. It assures you quality seed from 
planned production at fair prices based on cost—not 
speculation. The alternative, spot buying, risks get- 
ting any seed at all. It certainly cannot get you any 
better seed and it may cost you more money. When 
seed is indispensable, why take this risk? 
California is world famous for quality Flower Seed. 
Our climate and scientific production methods com- 
bine to give you high germinating and bright seed 
samples. We are confident you will find our prices 
reasonable and consistent with the top quality Cali- 
fornia grown seed we offer. Customers remember 
quality, long after price is forgotten. 
Our flower fields are usually in full bloom between 
May and September. Visitors are always welcome. 
We especially invite Seedsmen attending the A.S.T.A. 
Convention in San Francisco this June to join our 
Flower Field tour. We are centrally located, about 
halfway between San Francisco and Los Angeles, on 
Coast Highway No. 101. Southwest Airways provides 
excellent service. 
Your business during the past season is greatly 
appreciated. We are planning now to serve you even 
better on 1954 crop requirements. 
