HOW TO ORDER 
These Terms and Directions Apply To Retail Orders Only 
Order early—our stocks are complete now—use this order sheet—additional order blanks 
will be sent with your order or on request. Print your name and address plainly on order 
blank—order by number as well as name of item from our catalog wherever possible. To facili- 
tate handling do not write letters on same sheet as orders. 
REMITTANCE—Should be made by post office or American express money orders, bank 
draft, or your personal check. We do not recommend that you send currency or coins in the mails. 
No C.O.D. orders accepted. 
Minimum order from our catalog $1.00. 
If shipment is to be sent via Parcel Post—add 10% to your order to take care of handling 
and postage. Orders for $2.50 or less require 25c extra for postage and packing. This amount 
must be added to amount of order. West of the Rockies add 35c. 
If no allowance for Postage accompanies your order we shall assume that you wish your 
order shipped Railway Express—shipping charges collect. 
HOW WE SHIP— 
Railway Express—Aquariums, Stands, Aquarium Gravel, Aquarium Cement, Goldfish, Glass- 
ware Items as indicated, Soil, and other large, heavy or bulky items are shipped via Railway 
Express, shipping charges collect. Other items ordered with above listed items can also be 
shipped Railway Express. 
BAD ORDER REPORTS 
If your shipment via Railway Express arrives damaged, spoiled or dead on arrival, accept 
shipment and Express charges. Have the delivery man or your Railway Express agent give you 
a “Joint Inspection Bad Order Report’’ stating your loss or damage—condition of contents—and 
box. If shipment was delayed enroute state length of time enroute—report all evidence of rough 
handling. In the case of goldfish state whether loss was due to can being overturned or dam- 
aged to cause water leaking or loss. 
We do not guarantee replacement of any items shipped Railway Express unless we receive 
a copy of the Bad Order Report in the event of loss or damage. 
GOLDFISH ORDERS AND SHIPMENT 
All goldfish orders must be shipped Railway Express—if additional plants or merchandise 
are ordered with goldfish they can be sent at the same time along with the goldfish. No orders 
for goldfish accepted if shipping distance is over 1,000 miles. 
We guarantee live arrival on all goldfish orders—if your shipment should arrive in bad 
condition get a “Bad Order Report'’ from the Express company—mail this to us—and return the 
empty shipping can—with these—we can replace ‘‘free’’ your loss. The right to replace or 
refund the purchase price is reserved to our discretion. 
All cans which require a deposit must be returned prepaid to us at once—the deposit does 
not cover the cost of our cans—we would rather have our cans than your deposit—please help 
us! 
PARCEL POST SHIPMENTS 
We ship Parcel Post all small items when sufficient postage is included. All easily broken 
items are shipped Parcel Post insured. If your order is shipped insured and arrives damaged 
file claim with post office and send us this claim form for completion so that we may replace 
loss or damaged merchandise. 
For safe speedy shipment of Aquatic Plants or other plants we strongly suggest Parcel Post 
Special Delivery. If Special Delivery shipment is desired add 15% to amount of your postage 
allowance. 
Prices apply only to the United States proper. 
Entire Contents this Catalog Copyrighted 1954—Loveland Goldfish Farm. 
Where To Find It... 
Alar Purp isieccasiscsiceigisssdescteasath Sistah ta ott oe aeRO Om eT EET CED 
Aeration Equipmentii sas === aaa sais oee, ae aoe ae ee 
AA CQUATI UTS esses csscescgetinecrestaar ess pce ere Nor ee 
Aquarium Necessities 
Aquarium Decorations *c7@mamcnitsiee een 10-15-24 
Aquarium Reflectors 
Aquarium Stands :ee.c 285s teece ll reese, Mes holon, ease ne ame ene ae oem reer ae 
Aquatic Plants: 22ers fies, Scene iii aerate Ran rere be ce eerie eee eres 
BOOKS oosnsssnncsssesenent Sein Reider eek a ca Se a i foe Reece ae 
Cacti. & DecorativesP ants trees ere er nee ne 28 
Complete Aquariums Collections ee st teeter teeter eee 14 
Dish: Gardens ee ea anes ee IN ee eR Dee ee cee A Ee hee 
Filters & Filter Accessories 
Fish Foodsi& Remedies iui te eee ee eee terete eee eer 
Glass Gardens 
House Plants: & Evie aisccscscccccteer cree eee ee ener eT RanTr 
Snails. & SGavenGerses.esectecse eee ere ee ee 
Thermostats scicssccctsecl tices caccec esse oe ecco I eee Pe 
Thermometers 
Terms! == Shipping elmtormation meme ese teen teeter steerer nee eee tr 4-25 
Terrarium Plants 
GUARANTEE 
We ship good stock carefully packed. All goods are guaranteed to reach you in good 
condition. If shipment should arrive in bad condition—be sure to receive a Bad Order Report 
from the Express Co.—stating condition of package and of fish—condition of water and if 
delayed stated thereon. Loveland Goldfish Farm makes no warranty, expressed or implied, 
with reference to any merchandise sold by us, except as to certified size and quality, and 
that all stock shall be true to name and our liability in any case shall be limited to the re- 
placement of such items as are short or damaged. 
If any of your friends desire one of these catalogs just have them drop us a card, we 
will gladly mail one to them. 
