lridescent Iris: July to November 
We are among the largest growers of fine Iris in the world. Every year we add new 
varieties to our already wonderful list of breath-taking beauties. 
Our 1954 list will contain the best of the kinds in the 1953 list, plus many new ones you 
have been waiting for. 
Also, many prices will be reduced so much that you need not wait longer to have them 
in your own gardens. This applies especially to the newer kinds that are always high for 
a few years or more. 
Summer and fall is the ideal time for dividing the clumps and setting out the new 
“toes.” We start digging and shipping right after we finish celebrating our country’s birth- 
day on the Fourth of July. From then until November we send out these glorious new Iris 
to all parts of the United States. 
Our 1954 Iris catalogue, with many varieties pictured in natural color, -will be mailed 
in May. If you have ordered iris, seeds or any other merchandise from us within the last 
two years you will be sent a copy automatically. If in doubt, drop-us a card and we will 
reserve a catalogue for you. 
SWEET PEAS. Best results come from ZINNIAS. Give rich ground, full sun, mod- 
early sowings. The idea is to give the plants a erate cultivation and lots of water when they 
chance to get deeply rooted early, so will stand begin to bloom. Sow seed about 6 days before 
the summer heat better. An ounce of seed will usual date for last spring frost, dropping a 
sow 15 to 20 feet of row. seed every few inches. Thin to 8 or 10 inches 
in rows 2 feet apart. Even 15 or 18 inches 
VERBENA. Never stops blooming until end in the row is none too much, for plants branch 
the season. Start indoors or wait till ground rapidly if they have room. Handle very care- 
well warmed, late April or early May. Or, sow fully when cut for bouquets, as the gigantic 
late in fall. Plants spread. Thin to 10 or 12 blossoms are likely to break the stems just 
inches. below the flowers, if you “treat ’em rough.” 
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