Dear Brother Florist: 
This season we are putting out the finest 
Bulb and Plant List ever mailed by us. 
Due to enormous demand, we are adding 
many more varieties of Plants to our list. The 
past season we were over half a million Plants 
short of customers’ demands. 
We ship to over 6,000 florists, nursery- 
men, seed stores, variety stores, department 
stores, etc. 
We’ve been in business here for many years 
and many of our customers are still with us 
from the day we started, which should give 
you some idea of the quality we ship out. 
All our Plants are outdoor grown and not 
soft stemmed greenhouse plants. We grow 
September, 1954 
millions of Plants, as you can see by our list, 
and yet every season we run short of demand. 
Nothing more to say ... just give us a 
trial order and you will be back again and 
again. 
We do not charge for packing or boxes, 
but our terms are always cash or C. O. D. 
except to old reliable customers who have 
bought from us for several years. 
We sell at ridiculously low prices so can- 
not afford to lose any bad accounts. 
All shipments are F. O. B. Kalamazoo, 
Michigan, via Railway Express. If parcel 
post shipments are desired we will bill you 
for postage, which must be paid promptly on 
receipt of shipment. 
Yours for Better Flowers. 
