(She American 
Rhododendron 
The American Rhododendron is an evergreen 
shrub, holding its large dark green leaves the year 
around. It is also a flowering plant and during its 
bloom period is covered with large showy flowers. 
The Rhododendron is one of the few hardy plants 
in the United States that combines these two at- 
tributes—evergreen foliage and beautiful blooms. 
The best known of the American Rhododendrons 
is the Rosebay Rhododendron, pictured here. We 
have all seen it growing in the mountains of the 
Eastern United States and have admired it as it 
framed some mountain stream or carpeted the side 
of a woody glen. At all times it is a glory to be- 
hold, but a sight of it during its month of bloom 
convinces one that it is indeed America’s most beau- 
tiful native plant. More outstanding still is the 
fact that this same plant will bring its beauty to 
your home planting and thrive under its changed 
conditions. 
In addition to the Rosebay, the Eastern United 
States boasts four other native Rhododendrons, 
which are just as meritorious but unfortunately not 
as well known. They are the Catawba Rhododen- 
dron, Pink Carolina Rhododendron, White Carolina 
Rhododendron, and the Piedmont Rhododendron. 
All are fully described in this catalog. 
The Rododendron has many outstanding rela- 
tives, among them the well known Mountain Laurel, 
the Azaleas, Pieris, Leucothoe, Leiophyllum, and 
the Blueberry. 
Rhododendrons have for many years adorned 
the homes and public buildings of this country and 
Europe. Today, more than ever, they are being 
planted to create outstanding and distinctive land- 
scape effects. For naturalistic treatments and 
woodland planting the Rhododendrons and _ their 
relatives are indispensable. We present in the 
following pages the Rhododendrons for your 
approval. 
