Vow! You Can 
Select Your Own 
Premium... 
utth ow. we 
PREMIUM BONUS PLAN 
In the past we have said “thank you” by selecting a list of premiums 
to which our customers were entitled, depending on the size of order 
and the earliness with lwhich ‘it was received. In order to give you a 
wider selection of premiums, this year we are letting you use 10% of 
your nursery order to apply on any nursery item you wish to select, 
if your order totals $5.00 or more and if it is postmarked not later 
than October 1, 1954. 
You may take advantage of your Premium Bonus as 
follows: 
If, for example, your order totals more than $5.00 (say, $5.50) your 
10% Premium Bonus amounts to 55c. If can not be used as a cash 
discount. Instead, you may select another item from the catalog. If 
its price is 55c or less, your Premium Bonus pays for it in full. If it 
amounts to more than 55c (say 75c) you simply inclose the addi- 
tional 20c. 
No limit to your Premium Bonus! 
There’s no limit to how big your Premium Bonus can get... you can 
use 10% of your nursery order as long.as it totals over $5.00. If your 
order totals $100, your premium bonus amounts to $10.00! Our guar- 
antee holds good on all items ordered as Premium Bonus. 
Premium Bonus must travel with your order 
We must make one condition: Your Premium Bonus selection must 
_be one that can be shipped with your order. In other words, if you 
order only bulbs, please select bulbs as your Premium Bonus. If you 
order only perennials, your Premium Bonus should be a perennial. 
The same for trees or hedges. However, if you order several items 
(say, roses, bulbs and perennials), you can select a Premium Bonus 
from any of these categories. 
HERE’S HOW TO USE YOUR PREMIUM BONUS: 
DO'S DON’TS 
1. Use your Premium Bonus 1. Don’t use your Premium 
to select additional items (that 
can be shipped with your reg- 
ular order). 
Bonus as a cash discount. 
2. Don’t take Premium Bonus 
2. Use your Premium Bonus on orders under $5.00. 
on any order over $5.00. 
3. Don’t select items that 
3. Use your Premium Bonus 
as partial payment on items must be shipped separately 
more costly than your Pre- (we reserve the right to sub- 
mium Bonus. stitute in this case). 
4. Do expect the same high 
s 4. Don’t accumulate Premium 
quality as the rest of your 
order (our regular guarantee Bonuses. Each must be used 
applies). on your current order. 
‘Please indicate your selection of Premium Bonus on your order. If 
you do not select one, none will be sent. 
This catalog is a memorable one for me because I am proud to announce — 
the arrival of Edward May, Jr. As he grows older I hope he will take to ¥ 
the seed and nursery business. If so, he will be the third generation of ee 
the family in this business and he will be able to carry on the May name. 
His sisters Annette and Karen are very happy to have a younger brother 
and they have already asked how soon Edward will be able to join them 
in singing “Happy Birthday” on my 12:15 noon program. 
The anticipation that within a few short years another May will be 
coming into the business gives me an even greater desire to carefully 
watch our reputation of supplying the finest merchandise available at 
fair prices. All of us at the May Seed Company value most highly the 
confidence and trust you have placed in us and we are not going to 
jeopardize in any way the faith you have placed in us. 
In this catalog we have listed most items we recommend for fall plant- 
ing. We do not have enough pages in this book to list all items which 
can be planted in the fall, so if you desire some things which are not 
listed you can order from our last spring’s catalog at the same prices 
shown in that book. 
At the left are the details of our new Premium Bonus. I hope you will 
take advantage of this new system, and I know you will like it better, 
for it enables you to choose premiums of your choice. 
On behalf of the several hundred people who work at the seedhouse I 
sincerely wish to thank you for the many fine orders you have sent us. 
We appreciate your business and will do everything within our power to 
continue to merit your confidence in the future. 
I am pleased to tell you the weather has been conducive to the growing 
of nursery stock and again the quality of our plants and trees will be the 
finest available. We ship only the best, and you will be well pleased with 
the items you order from us. 
Your Nursery Stock 
shipped POSTPAID 
if you live in 
this circle ——»> 
In order to maintain our 
low prices on nursery stock, 
we must ask our customers 
who live over 600 miles 
from us (see map at right) 
to add 10% to the amount 
of their nursery orders only 
(trees, bulbs, shrubs, 
hedges, etc.) Seeds and 
other items, unless other- 
wise noted, are postpaid 
everywhere. So, if you live 
outside the circle at the 
right, please add 10% to 
the amount of your nursery 
order. 
iDEADWOOD 
jo ° 
i PIERRE 
YOU CAN ORDER FROM OUR 1954 SPRING CATALOG 
While prices on a few things have risen since our Spring Catalog was sent to you, most prices held steady 
and you can order from it now. If you order any item where there has been a considerable increase in price 
we will write and tell you about it before booking your order. Anything which cannot be sent to you this Fal 
will be booked for delivery next Spring and you will be advised accordingly. N° 
All Prices Quoted Subject To Change Without Notice 
Copyright Earl E. May Seed Co. 1954 
Page 2 . 
Fall 
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