‘‘Providing better 
seeds for you... 
is a year-round y/, 
, job with us.”’ 
meee 
“There are so many angles to this business . * 
writing, traveling, driving, flying, phoning, visiting. 
Much more is involved than just ‘buying seed and cus- 
tomers taking it away’. Seed is not just a ‘side-line’ 
here. It’s our bread-and-butter, all year round. These 
various jobs must get done . . . done right! Folks ex- 
pect it that way, and we're not going to let them 
| down. 
Like hand-rogueing seed-grain fields (above). 
Many hundreds of acres each year . . . making sure! 
And looking over (right) the newer promising de- 
velopments in various seeds—clovers, alfalfa, grasses. 
At Experiment Stations and elsewhere. Takes a lot of 
attention to keep up with the times, but it’s important! 
“Thousands of miles are traveled each year. But lots 
of corn-information must be gathered .. . things to 
check and keep track of. Hoffman men must SEE... 
reports by less-interested folks dare not be taken for 
granted. 
“When the scourge of smut struck a few years ago, 
something had to be done! 20% of many a man’s bar- 
ley crop was being lost. Hoffman men provided the 
answer. A specially-built hot-water seed-treater (be- 
low) with numerous soaking, tempering and cooling 
vats and our powerful corn-dryer . . . licked this 
enemy. And today there is no smut! 
“So it goes. The signals are always set—for what- 
ever comes next. Our folks here, realize the obligation 
expected of them by the thousands of loyal patrons 
through all these years. Working out all these things 
| for and with them, is a job . . . but it’s a lot of fun 
too.” 
Wm. F. Hoffman 
President 
