OLDS’ WISCONSIN CERTIFIED SEED POTATOES 
(Plant 8 to 12 bushels to the acre.) Bushel = 60 lbs. 
WHAT IS CERTIFIED SEED? 
WISCONSIN CERTIFIED STOCK is your guarantee of quality as the 
potatoes are grown just for seed. The seed fields must be inspected at 
least twice while growing in the fields by an official state inspector 
and again in the bin after being dug, and both times pass the necessary 
requirements. The fields must be sprayed for disease on the order of 
an ofticial inspector. The stock must be practically 100% pure in type, 
must be free from late blight rot, blackleg, powdery scab, leaf roll, 
tuber moth, Sclerotium Rolsfii Wilt, potato wart, ring rot, brown rot, 
and conform reaSonably to the correct vine and tuber characteristics 
of the variety. The seed used in planting the crop must be proven 
certified seed that has a history starting from carefully selected plants, 
‘true to type and free from mixture. Complying with all the above 
requirements, the potatoes are eligible for certification and are placed 
in official branded hags and sealed with official tags. Orders are filled 
in our bags and with our labels and not sealed in less than full bags. 
Field and bin inspections are made by the Wisconsin College of Agri- 
culture and final pack inspections by the State Department of Agriculture. 
PRICES FOR 1954. All prices quoted are subject to change and are 
for shipment by freight or express in late March or April, weather 
permitting, f. 0, b. Madison, Wisconsin. Bags are free. 
POSTAGE REQUIRED ON POTATOES IF SENT BY MAIL 
If you want your potatoes sent by parcel post add amount shown in 
chart to prices quoted and instruct us to send by mail. 
Distance from Madison Peck YY Bushel Bushel 
Wpe Stor ai5O0 miles... 1... 5. ware POLTD, $1.38 $2.57 
150 to SOO STATES OF teucneaehe tio e .96 4 WE 3.27 
300 to GOO Smile Siees ete cue eneraeene 1,21 2.25 
S00= to” 1,000 miles... 2... Re Cg ae ES) 2.95 
La Sodas, 
LA SODA 
ATTENTION: STORE CUSTOMERS 
Our Certified Seed Potatoes are not brought 
into our Madison plant from the Northern 
storage warehouses until weather permits in 
EARLY RED WARBA 
A new potato developed in Louisiana which 
March. to purchase potatoes, we 
Earliest of All Potatoes 
in trials the past few years looks very promis- If you plan 
ing under Wisconsin growing conditions. It is 
a cross between Triumph and Katahdin and we 
think it is much superior to Triumph which we 
discontinued in favor of the La Soda, Plants 
grow upright with medium to small leaves and 
average vigor. The bright pinkish red skin tubers 
are semiround to slightly oblong and very smooth 
with shallow eyes. It is about. mid-season in 
maturity. Yields well in ‘Wisconsin, Prices: 
Wisconsin Certified Stock, by freight or express 
f. o. b. Madison; Pk., 95c; Yo bu., $1.65; bu., 
Foes 100 ‘Ibs., $4.85; 500 Ibs. at $4.75 per 
8. 
RED PONTIAC 
A selection made from Pontiac that has high 
color, is resistant to drought and a vigorous 
grower. Very popular in the Dakotas and Minne- 
sota where it is known also as Dakota Chief. 
The tubers, which are large, stand handling well, 
have deep red skin, are oval in shape with 
blunt rounded ends. Eyes are medium depth. 
Cooks white. Yields heavy on muck soils and 
well on upland soils: Prices: Wisconsin Certified 
Stock, by freight or express f, 0, b, Madison; 
Pk., 90c; % bu., $1.60; bu., $2.95; 100 Ilbs., 
$4.55; 500 Ibs. at $4.45 per 100 Ibs, 
TREAT POTATOES WITH SEMESAN BEL. 
Tests in 15 states have proved that most potato 
growers can usually expect better returns from seed 
potatoes if they’ treat them with Semesan Bel. Costs 
only about.21 cents an acre—generally reduces seed- 
piece decay, seed-borne scab and Rhizoctonia. No mussy 
soaking—after cutting just dip, drain, dry and plant! 
One pound treats 60 to 80 bushels of seed 
Prices, 2 0z., 50c; 1 Ib., $2.30; 4 Ibs., $7.50, post- 
paid. By express or freight f. 0. b. Madison: 40 Ibs., 
$70.35. Sizes and prices subject to change. 
OLDS’ POTATO EYES 
Customers who want just a few hills of 
potatoes or who live a long distance from 
Madison and find transportation costs exces- 
sive can plant our certified seed by ordering 
the eyes. They are specially packed to keep 
for weeks in excellent condition. Orders will 
be filled at the proper time. Plant two eyes 
to the hill 3 inches deep in rows 2% to 3 
feet apart and 1 foot apart in the rows. 
Prices, any variety on our list, for March 
and April delivery and all varieties except Red 
Warba for May delivery. 1 box, 150 eyes, 
$1.95; 300 eyes, $3.70; 450 eyes, $5.25, post- 
paid. Assorted varieties if desired. 
advise that you delay your trip until April Ist. 
Red ‘Warba. 
Red Warba is the earliest variety grown in 
America. It matures ten days earlier than Tri- 
umph and Ohio and two weeks earlier than 
Cobbler. It has a vigorous sprout which has a 
tendency to emerge quickly through the soil 
after planting. The plants are stocky and 
rugged and they produce a heavy set of tubers. 
The eyes, while deep, are not too noticeable. 
Some of the potatoes have a cream colored 
marbling on the deep red tubers which seems 
to be an advantage rather than an objection. 
Cooks white and mealy with very little hollow 
heart. This variety is also definitely resistant to 
mild mosaic under field conditions, a disease 
that most early varieties seem to be sus- 
ceptible to. 
Please Note: This variety should be planted 
early as the tubers have a tendency to break 
down late in the Spring. 
Prices, Wisconsin Certified Stock, by freight 
or express f. 0. b. Madison: Pk., 95c; Y bu., 
$1.65; bu., $3.00; 100 Ibs., $4.70; 500 Ibs. at 
$4.60 per 100 lbs. 
EARLY IRISH COBBLER 
Most Popular Early White Variety 
Early Irish Cobbler is an old variety that seems to hold its popularity. 
It is a pure,:white potato, nearly round in shape with eyes rather 
more pronounéed than in the Early Triumph. It usually outyields Early 
Triumph although not quite as early. 
The potatoes are very attractive looking and of most excellent quality, 
rather ahead of most earlies in that respect, always cooking up dry and 
mealy. This variety will please anyone who wants a few earlies for 
home use as well as the large grower and the market gardener. 
Prices, Wisconsin Certified Stock, by freight or express f, 0. b. Madi- 
son: Pk., 90c; ¥% bu., $1.60; bu., $2.95; 100 Ibs., $4.55; 500 lbs. at 
$4.45 per 100 Ibs. 
Early Irish Cobblers, 
60 
