oe 
Schell’s Seed House, Home of Schell’s Quality Seeds. We have a free parking lot for all our 
customers, just across the street from our store, for use while you shop here. 
BE SURE OF SUCCESS -ALWAYS PLANT 
g @ They Grow Better 
J They Yield Better 
That is why they are preferred by successful Market Gardeners, and Farmers, and Home-Gardeners all over America, 
from coast to coast. 
What do we mean by saying They Grow Better—They Yield Better? 
We mean that the expert, intensive, constant breeding and selection work carried out in the production of our seeds develops 
these greatly improved quality strains, resulting in heavy-yielding, healthy plants which grow better and produce their top- 
market quality vegetables in greater abundance, yielding better. 
This is why our old customers and new customers enthusiastically praise the wonderful, outstanding quality crops they 
grow from our seeds. 
To our Many Customers: We thank you for your valued To New, Prospective Customers: We invite you to place 
patronage and we will be looking with pleasant anticipation for your confidence in us this year by sending us your order and we 
your order for this year. know you will be delighted with your crops. 
Our New-Crop Seeds for 1954 Are Now Ready for You 
We PAY THE POSTAGE, Express, or Freight on all Garden Seeds and Flower Seeds at the prices quoted in this Cata- 
log, to all points in the United States. 
Promptness. We have a good reputation for good service and Ppromptness as well as for quality seeds. 95% or more of 
our orders are filled and sent out the same day they are received. 
IMPORTANT] Do not wait to order your seeds until you are about ready to plant. Take time now, as soon as you receive 
this Catalog, and during the next few days and evenings read through our Catalog. Start at the begin- 
ning and go over each page carefully, making sure not to miss any items you want. Put them down on the order sheet, then send 
your order in to us early, as soon as possible, so we can get the seeds to you promptly. 
For you who plan to come to our store, we are open from 8 A.M. to 5°30 P.M. six days, except holidays. 
——————— SSS 
This applies to Vegetable Seeds and Flower Seeds only. All other items 
Special are net at the price given. 
On all Orders of from $5 to $10 you may deduct 6 per cent cash discount. 
Dis cou nts! On all Orders of from $11 to $25 you may deduct 8 per cent cash discount. 
% paall Orders of from $26 to $50 or $100 or more you may deduct 10 per cent 
cash discount. 
You may deduct the above cash discount from the total of your order for vegetable seeds and flower seeds when sending cash 
with your order. You see, it is very much to your interest to send your entire order to us and save from 6 to 10 per cent. 
CULTURAL HELPS or ‘‘How to Grow Them’’—for Vegetables, at the top of the page beginning each kind; for Flowers, at the 
top of page 50. And we urge you to order our Better Homes and Gardens Garden Book, a complete garden guide. See it on page 44, 
‘‘We warrant that the seeds, bulbs, and plants we sell are, at the time of delivery, as described on the container within recog- 
nized tolerances; but we limit our liability on this warranty to the amount of the purchase price of such seeds, bulbs and plants. 
We give no other or further warranty, express or implied.,—WALTER S. SCHELL, Inc. 
a eenenasessssenneneeeees 
IT is OF VITAL IMPORTANCE TO YOUR FAMILY to have as Pi a home-garden as it is possible for you 
: : to care for. If you do not have your own, rent or 
borrow a vacant lot and grow all the foods it will produce for you for summer and for canning, freezing and storing for winter. 
And you market-gardeners and farmers who grow to sell—you, too, should consider the following and plan to grow more vegetables. 
THESE ARE THE FACTS—There are thousands less farms today. There are thousands less market-gardeners today. 
Many were forced to quit for lack of help; others sold their farms to builders. 
AND NOTE THIS—Food production has scarcely increased in the past seven or eight years except in concentrated areas such 
as California, Texas, Florida and a few other locations, while in this same period our population has increased 20 millions! 
And it is increasing now at the rate of 214 to 3 millions every year! Where is the food to come from to properly feed our 
people? And much of the world? Better have a garden, a big one, and grow your food, and save those big store bills every 
week, where you pay 19 cts. for 2 lbs. Parsnips; 15 cts. for 2 lbs. Onions; 25 cts. for 2 Ibs. Turnips; 25 cts.for 2 lbs. Limas in the pods. 
——~ yy 
