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PAUL L. WARD & SON, PLANTSMEN ; ly 
Lat | Hillsdale, Michigan 
Gardens at MG | Phone 
298 Hillsdale Street — | | Ce ae HEmlock 72818 
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Th) é Seen 1954 Spring Offerings 
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Michigan customers please include the 3% Sales Tax required by Michigan Law. 
First, we wish to thank one ety all of our many customers for the splendid 
_ business they isent our way. in 1953. We assure you that everything in our power will 
be done to merit a continuance of your favor. And to those of you who receive this 
but have not yet given our plants a try, will you not this year grow some of the 
many good things we are offering on this and heath pages. 
Last fall the Postoffice Department put a heavy increase on parcel post 
rates, the average increase amounting to some 35% over previous rates, and you 
may remember that about a year before that a similar increase had been instituted. 
As we do not feel that we can absorb this increase, our prices of last year being 
just as low as we could possibly nake them, we are putting a small increase on 
all items--not 35%—-—but enough to just cover the postage increase, Our prices 
are quoted "prepaid" SAESBY METS amounts make it best to send by express and they - 
are so quoted. 
| PLEASE NOTE CAREFULLY: — Last spring our local business was so heavy that 
4t became almost impossible to pack and ship anything at all, and with new orders 
coming in every day, we were. swamped. You who were held up on deliveries were 
not feeling very good | about at either. We have tried to think of some way to avoid 
this, and feel that if you will get your orders in our hands by April 15th we can 
We plan so as to. make deliveries as soon as the plants are ready. If you order later 
/ then that. peu order must. ‘be. marked yee delivery acceptable. i 
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all orders ior potted annuals must be in our hands by April lst and it 
eee be. a great help to us if you can get the orders to us by March 15th or even 
ee Many of axe items we have bn atane as eurly as late January. 
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Det Many We pur Maney plents | are oftered: both by the dozen from flats and as 
grown in small pots. The plants from flats are transplanted, started in the green- 
house and hardened off in outside coldframes with full weather exposure before being 
shipped to you. Those in pots, individually grown, carry a greater root system and 
ps insure an chet blooming start and no transplanting set- back. 
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ADIGA ao : f \ , ) 
ih a ve about express shipments, The cost. of Padre heros by express is 
1 a ie prohibitive on small orders, but where quantity warrants, express is quicker 
and with considerable less likelihood of damage enroute through delay or rough 
i handling. You also have automatic insurance and can rely on the express company to 
make good any damage incurred through delay or rough handling, Even though it costs 
ee little more, it is best all ways. More careful handling and speed~up of delivery 
_ by parce post is obtained by what is termed "special handling" and if you care to 
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a AE Gren aca the items will be sent under that regulation, re- 
