WALLER FLOWERSEED COMPANY 
WHOLESALE GROWERS AND BREEDERS 
GUADALUPE, CALIFORNIA 
L. D. WALLER SEED CO, 1912-1924 
WALLER-FRANKLIN SEED CO, 1924-1953 TELEPHONE 2371 
Once in a great while a change in name is necessary, and 
worthwhile even with a mature and established firm such 
as ours. 
Our decision was based in part on personal pride, and in 
part on the desire to reflect the present ownership of the firm 
more truly, following the acquisition over three years ago of 
the absentee half-ownership stock held in our firm by the 
estate of the late Dr. J. H. Franklin throughout nearly seven- 
teen years of our existence. This move made us once again 
a 100% owner-operated company. 
A greater part of this decision was based on our desire to 
indicate in our name, our product, for ready identification as 
a firm specializing in Flowerseed and doing it so well we are 
proud to be known by what we are. 
Cordially 
WALLER FLOWERSEED CO. 
By 
go CLoette 
President 
Semi EATS 
INTEGRITY 
WE WARRANT, TO THE EXTENT OF THE PURCHASE PRICE, THAT SEEDS OR 
BULBS SOLD ARE AS DESCRIBED ON THE CONTAINER, WITHIN RECOGNIZED TOL- 
TRADE MARK ERANCES. WE GIVE NO OTHER OR FURTHER WARRANTY, EXPRESSED OR IMPLIED 
