Dic =DuNG 
PUBLISHED BY 
WAYLAND DAHLIA GARDENS 
E. R. & H. M. Ryno, Props. 
Wayland, Michigan 
SEASON OF 1954 
FOR MAIL ORDER TRADE 
Since our business was started in 
1925 we have made a specialty of dah- 
lias for the mail order trade; and 
every year we supply, either directly 
or indirectly, nearly all the great 
seedsmen, nurserymen and mail order 
houses in the great midwest as well 
as many of those near both the Atlan- 
tic and Pacific coasts. To meet the 
requirements of this trade it has been 
necessary for us to keep our list thor- 
oughly up to date adding all the bet- 
ter varieties as soon as they were 
introduced, keeping our prices as low 
as possible to enable our dealers to 
offer these newer and.better varieties 
at popular prices, and maintaining a 
uniform high standard of quality 
which would insure complete satisfac- 
tion among our dealer’s customers. 
At the start of this business dahlias 
were a rather unimportant item in 
most of the catalogs and entirely 
omitted from many of them. Seldom 
did you see more than three or four 
of the older varieties listed or more 
than an eighth of a page devoted to 
them. Now after more than 25 years 
dahlias have become one of the lead- 
ing features in nearly every catalog 
with many varieties listed, some of 
them illustrated in full color and 
others in black and white. The sales 
have been increasing and profits are 
as large as on any other item in the 
catalog. 
We feel that our efforts are at least 
to some extent responsible for much 
of this development and we also be- 
lieve that the fact that we have served 
so many of these customers year after 
year for so many years should be a 
pretty good indication of the charac- 
ter of our stock and service for this 
particular line of trade. 
If you sell your goods by mail and 
issue a catalog, our long experience 
in this patricular line of work might 
be of considerable value to you; and, 
of course, such information as we are 
able to give you is available without 
cost to you. 
For Advertising 
And Bargain Offers 
We are probably the only grow- 
ers in the country who is in a posi- 
tion to supply dahlias in quantities 
running up into the thousands or 
hundreds of thousands of roots for 
use as special advertising or pre- 
mium offers and we have complete 
facilities for direct mailing of such 
offers when desired. If you are in- 
terested in this particular kind of a 
deal we shall be glad to quote on 
your specification. 
FOR JOBBERS’ TRADE 
We are supplying many of the larg- 
est jobbers with roots which are 
suitable for packaging and selling 
through the retail trade. It is im- 
possible for us to cut our prices on 
such stock in regular named varie- 
ties but by offering our assorted 
large flowering varieties under defi- 
nite colors we have been able to 
meet the requirements of this trade to 
their complete satisfaction. 
The colors we are offering for this 
particular trade are those most in 
demand and we can assure our cus- 
tomers of really wonderful values 
on this particular item at a uniform 
price of 5c per root, customers selec- 
tion of color. No orders for less than 
1,000 roots will be accepted at this 
price. 
Wrapped Dahlias 
For Counter Trade 
This is another item in our list 
which has proved to be a very good 
seller and we think it will be found 
far more satisfactory to the dealer 
than bulk roots which deteriorate 
much more noticeably when placed in 
open air and light than they do when 
each root is wrapped and labeled. 
These roots will come in very fine 
varieties which should sell readily at 
25c, 35c and 50c each and they cost 
you only 10c each which leaves a 
handsome profit even at the lowest 
price. See page 6. 
Boxed Dahlias 
for Counter Trade 
Modern methods of merchandising, 
such as the Super-market, Serve-self 
stores, etc., are creating a remark- 
able demand for nearly all horticul- 
tural products in packages which will 
sell on sight depending largely on the 
use of color on the package to take 
the place of a personal salesman. To 
meet the demand of this particular 
class of trade we are offering a com- 
plete line of Boxed Dahlias compris- 
ing collections of many varieties at 
prices ranging from 380c¢ to $1. per 
box for collections which normally re- 
tail from 89c to $3.75 per box. These 
packages are under special four color 
labels and sell readily at sight and 
the margin of profit on each sale is 
as great as offered by any line of 
goods on the market. 
We are offering a number of ready 
made collections this year and in case 
orders are of sufficient size we can 
make up special collections giving 
you such varieties as you may desire 
in almost any price range. This spe- 
cial service will be of interest to many 
of our jobber customers who may wish 
to have their own special collections 
made up to sell at their own prices 
to their particular customers. 
Colored Posters 
We have prepared a set of three 
posters in quarter-sheet, half-sheet 
and full-sheet sizes which, we believe, 
will aid in your display of our goods 
and greatly increase your sales. 
set of these posters may be had by any 
of our customers upon request. 
Collections And Units 
We have always believed strongly 
in offering dahlias in collections at 
a special price per collection as well 
as by listing them individually and 
selling by the single root. This gives 
the customer a perfectly balanced se- 
lection of types or colors and at the 
same time saves considerably on the 
cost of packaging and mailing. 
There are really seven different 
shades of color among dahlias, as 
follows:—Red, Pink, Yellow, White, 
Lavender or Purple, Buff or Orange 
and Bi-color. In offering collections 
of dahlias these colors should be 
carefully blended and each collection 
should be made up about as fol- 
lows :— 
Collection of three roots — Red, 
Pink and Yellow. 
Collection of four roots — Red, 
Pink, Yellow and White. 
Collection of five roots — Red, 
Pink, Yellow, White and Laven- 
der or Purple. 
Collection of six roots — Red, Pink, 
Yellow, White, Lavender or Pur- 
ple and Buff or Orange. 
Collection of seven roots — All 
seven colors or shades. 
Offered in such collections a mini- 
mum price of $1. is possible and 
larger collections and better varie- 
ties can be sold at higher prices rang- 
ing up to $5. or more and yet with- 
out being much out of line with 
prices such as are almost always 
charged by the leading growers. 
Nationally Known Brands 
Most of the leading stores realize 
the importance of making connections 
with the producers of nationally 
known lines in every branch of trade. 
Dealers attach a money value to agen- 
cies for such concerns as General 
Motors, Ford, General Electric, West- 
inghouse, Ete., because they know 
that these concerns are putting up 
products in which the dealer can feel 
absolute confidence when he recom- 
mends it to his own customers. Such 
concerns are not fly-by-night organi- 
zations who are here today and gone 
tomorrow but have a reputation of 
many years of square dealing which 
every customer in every line is bound 
to take into consideration when he 
makes his own purchases. 
This same fact applies to dahlias. 
We have been growing dahlias for 
many years; our exclusive brand of 
Blue Label Dahlias is favorably 
known among all the leading dahlia 
growers from coast to coast and we 
have sold these dahlias year after 
year through the very highest class 
trade. Our products are being plant- 
ed every year in every state in the 
union as well as in all of our terri- 
torial possessions; and we are gener- 
ally recognized as by far the largest 
grower of dahlias in the world. 
All these facts should have some 
weight with you when you come to 
place your order. Do you want the 
very finest American product or do 
you want some unknown and unheard 
of line of goods that may perhaps be 
offered for less money or with a lot 
of promises that cannot be fulfilled? 
