STASSEN BULB 
SALES PLAN 
Featuring STREAMLINED SELLING... 
Direct from your own Catalog... 
How would you like to imcrease your profits through 
the sale of Holland Bulbs? Greater possibilities for ad- 
ditional sales and profits have become possible through 
STASSEN’S FAMOUS HOLLAND BULB SALES 
PLAN. Tested for over 24 years, the Stassen Plan has 
proven to be the most effective, most economical, and 
most profitable method of selling Holland Bulbs—and 
this year, Your Catalog is streamlined, has self-con- 
tained order blank and other features, and it is offered 
to you at lower prices. 
Holland Bulbs have for years been a practical type of mer- 
chandise to sell by mail. The Stassen Plan is particularly 
adapted to this method of selling. Even if you do not have 
any experience or knowledge of Holland Bulbs, your valuable 
mailing list will bring you additional returns by offering 
Holland Bulbs through the Stassen Sales Plan. 
YOUR OWN FALL 1954 CATALOG IN FULL COLOR 
STREAMLINED FOR ADDITIONAL SALES 
Specially prepared by Stassen, this sales-making catalog (sample 
herewith) is finely illustrated in true color. Every Tulip, Daffodil, 
Hyacinth, and other Holland bulbs are proven best sellers. The retail 
prices as quoted in this catalog are truly competitive and compare 
very favorably with other leading bulb houses! Concentrating on the, 
SURE SELLERS and popular, specially-priced collections, the entire 
sales plan for 1954 is Streamlined for Profit. Stassen makes these 
catalogs available to you with your own name and address imprinted 
exclusively on the cover! The catalog is prepared solely for your 
convenience and offered to you at our own cost price as our profits 
are exclusively obtained through the sale of bulbs. 
CATALOG PRICES 
IMPRINTED WITH YOUR NAME AND ADDRESS 
$60 per 1,000 Copies 
$33 for 
500 Copies 
(WITHOUT IMPRINT $7.00 per 100 Copies) 
The catalog folds to a self-mailer (6!/4 x 9!/2 inches) to take 
minimum postage. An order blank is printed on the last page 
for ease in ordering. 
YOUR DISCOUNT 
40% 
HOW THE CATALOG SALES PLAN WORKS 
You distribute to your customers and prospects 
YOUR OWN STREAMLINED CATALOG pro- 
fusely illustrated in full color. 
As you receive the orders, just send the original or 
a copy of the order with your label to STASSEN, 
who does all the work. 
Orders we receive from you are filled and mailed 
y promptly to your customers under your label. 
Shipping season is from beginning of September 
to end of November. STASSEN pays for all the 
packing and postage, shipping all orders prepaid 
to your customers. 
Your customers will be satisfied because only first 
y quality bulbs of the top selling varieties which are 
sure to bloom are selected. Complete planting 
instructions are included with every shipment to 
your customers. 
You earn 40% profit of the total retail value of the order taken from your 
catalog. You will be invoiced promptly after shipments have been made for 
60% of the total retail order amounts. There will be no additional charges as 
Stassen pays for all handling of the orders including transportation charges. 
STASSEN BULBS ARE STASSEN GROWN IN HOLLAND 
