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Here are the new mums to 
be introduced for the coming 
season. We take pleasure in 
presenting them to you. They 
will be included in your 1954 
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PREVIEW 
nein eal 
OF 
NEW 
CHRYSANTHEMUMS 
YEAR-AROUND CHRYSANTHEMUM MANUAL which will be mailed soon, but we want 
you to know about them right away. In planning crops with your 1953 Manual, don’t overlook some 
of these new introductions. Should you have questions concerning these new varieties or on any phase 
of crop production, let us know and we will gladly give what help you need. 
Price Per 
50 Cuttings 
MARSHMALLOW — Heavily petalled pure white SINGLE. 
Improves the growth and durability of Chris, Columbus. 
Recommended for gardens and Mother’s Day pots. 
Dwarf, compact plant. Oct. 5. $5.00 
SILVERTONE — Intermediate white SINGLE. Similar in 
habit to Reward and Buckskin. August and September 
cloth house and May through October in greenhouse. 
Oct. 24. 5.00 
SILVER CLOUD — Intermediate white SINGLE. Heavily 
petalled. Better form than Halo. Good producer. Recom- 
mended April through October. Restricted to green- 
house. Nov. 1. 5.00 
FREEDOM — Intermediate pure white SINGLE, Outstand- 
ing spray formation and flower substance, Clean, vig- 
orous growth. August and September cloth house, and 
May through November in greenhouse. Excellent ship- 
per and keeper. Nov. 5. 5.00 
WHITETOP — Intermediate pure white DECORATIVE. Vig- 
orous growth. Recommended April through November 
in greenhouse, August through October in cloth house. 
Good medium-sized disbud for pots. Fills need for a 
pure white greenhouse pompon in spring. Nov. 5. 5.00 
PACESETTER — Intermediate pure white SINGLE. Good 
form, petallage and substance. Excellent shipper. 
Growth short and strong. Excellent spring, summer and 
fall. Fine pot plant disbud. Nov. 10. 5.00 
Gloechae 
15 EAST TWENTY-SIXTH STREET 
NEW YORK 10, NEW YORK 
Price Per 
50 Cuttings 
WHITE ENCHANTRESS — Large white sport of Enchant- 
ress. Dec. 5. 5.00 
ILLINI STARLET — Intermediate white ANEMONE. Improves 
Garza in form, growth and color clarity, with good 
production and freer growth. Believed able to replace 
Garza. Dec. 10. 5.00 
TRENTON — White POMPON. Good form, substance and 
production. Important for natural flowering. Dec. 15. 5.00 
TALMEDA — Intermediate white POMPON. Improves Rev- 
elation, Good form and substance. Jan. 5. 5.00 
LEE POWELL — Large showy golden-yellow DECORATIVE. 
Vigorous plant. Fine for disbudding. Outstanding 
garden variety. Promising for outdoor cut and spring 
pot plants. Oct. 10. 4.50 
ARLORA — Intermediate DECORATIVE. Large, soft yellow, 
closely incurved flower. Good substance. Should prove 
good spring and fall pot plant. Oct, 15. 5.00 
CREAMPUFF — Intermediate cream-white SINGLE. Strong 
fast growth, very heavy production. New color for 
April through June. Excellent in late September and 
October cloth house. Oct. 20. 5.00 
FOR QUANTITY PRICES 
SEE TABLE PAGE 4 
BULBS 
SEEDS 
PLANTS 
