M. BARROWS AND COMPANY, INC., Publishers 
425 Fourth Avenue, New York 16, N.Y. 
November 15, 1954 
To retailers of tuberous begonias: 
This letter is enclosed at the suggestion of our author, Worth 
Brown, On January 20 we will publish an up-to-the-minute, thoroughly 
revised edition of his book that "sells" what you are selling: 
TUBEROUS BEGONIAS 
No customer of yours could read it and not want to grow more 
tuberous begonias...and more. The emphasis is on ease of culture-- 
from seed or tuber to properly staked bloom. Classifications are 
clearly explained. A rich, rewarding book with 4 pages of color 
and 67 handsome, detailed drawings. 
Why not increase your dollar sales--and your sales of tuberous 
begonias, too--by featuring this book in your catalogs and promotions? 
We will send you a photograph of the book on request. 
TUBEROUS BEGONIAS is the PERFECT PREMIUM, too, to offer to your 
customers with all orders over a certain amount. 
How about placing your order today? The retail price is $3.50-- 
see your discount schedule below. We will ship to you in late December. 
Yours ae 
oy D. i) Costtanuaate 
ales Manager 
RDC/bk 
Discount schedule: 
34. of a title...404 100 - 249 of a title...43% 
25 - 49 of a title...41% 250 - 499 of a title...44% 
50 - 99 of a title...42% 500 - up of a title...45% 
