“An Institution is the Lengthened Shad 
of ONE MAN” "2,28:2° 
When a business flourishes and reaches a ripe old age, it is usually 
due to the policies laid down by its founder. 
In one of the early catalogs prepared by Joseph Vestal himself, 
he wrote: 
**My aim ts to send out none bul perfectly healthy plants at as low 
rates as the same are offered by other reliable florists, and so deal 
with my customers that they may continue to favor me with their 
orders in the future, and they may rely on my endeavors to give 
satisfaction in every instance.” 
Our founder— 
Joseph W. Vestal 
‘ 
4 | 
~ — 75 YEARS LATER 
This policy has been the very foundation on 
which VESTAL’S was built—fine plants at the 
lowest prices consistent with the high quality 
of the plants. Today—after 75 years—our 
creed is the same, said in a different way: 
‘*“We aim lo get new customers 
and keep old ones, and 
by honorable dealing.” 
No more need be said. 
Joseph Vestal 
lives on through his 
policies, which domi- 
nated our dealings 
Grandpa Vestal Our offices in a modern air-conditioned building 
was active in the firm adjoining one of our greenhouses 
until his death 
