We Would Like to Have 
You Read This... 
We advertise in the garden magazines and THE 
NEW YORKER and get a surprising lot of answers. 
However, our old customers are the best source of 
new customers, probably for the easy reason that 
their friends have similar tastes. These old cus- 
tomers are a remarkable group—they buy from 
descriptions from which superlatives have been de- 
leted; they don’t see a picture; they demand high 
quality. However, they drop out for a number of 
reasons—some move from country to city apart- 
ment, others tour Europe during a growing season, 
others are such superb gardeners they seldom need 
new material. 
To fill ranks we need to pick up about 750 new 
accounts every year. No more than that. 
No more than that because this nursery is not 
dedicated to mass production. We found out long 
ago that fine plants can be raised only in small 
lots and with few exceptions we produce every- 
thing we offer. Happily you have found out we 
can produce and sell this kind of stock at reason- 
able prices. So, if you have some gardening friends 
you think might like White Flower Farm, we’d be 
delighted to have their names. There’s space pro- 
vided below. Thanks. 
Name: 
Street: 
City: State: 
Name: 
Street: 
City: State: 
Name: 
Street: 
City: State: 
Name: 
Street: 
City: State: 
