ERHAPS we should “never look back—something 
might be gaining on us’; however, each year when 
we send you our new list, it always seems fitting that 
we DO look back so we CAN look forward. 
LOOKING BACK, we see better the things we didn’t 
do that might have helped someone and things we did 
that were not helpful to anyone, and in LOOKING FOR- 
WARD, try to avoid repeating these mistakes. 
LOOKING BACK, too, always conjures up memories 
of pleasant moments, of happy experiences, and of 
friendly encounters with the good people of the nursery 
industry all over the country. We recall our pleasant 
business relations with you, and thank you for the privi- 
lege of serving you. 
LOOKING FORWARD, we are mindful that we are 
still in “training pants’ in this great and growing 
industry dedicated to the high ideal of ‘‘Making America 
More Beautiful and Fruitful.’ We are humble and awed 
and inspired in the presence of the pioneers whose 
A ROSE IS MANY THINGS 
A rose 1s a smile, A rose is the moonlight, 
A rose is a star, 
A rose ts the treasure 
Brought from afar. 
A rose 1s a tear, 
A rose is a day, 
A rose is a year. 
A rose 1s a memory, 
A rose ts love. 
A rose 1s peace 
On the wings of a dove. 
A rose 1s the tinkling 
Of small golden bells, 
Like the bubbling laughter 
A happy child dispels. 
A rose 1s a song 
That rings so clear. 
A rose is many things 
That we hold dear! 
A rose is the grin 
On a dimpled baby’s face, 
Or the halo’d smile 
Above Granny's old lace. 
A rose is the sunshine —VERONA E. WEEKS 
That brightens your day. 
A rose 1s the reason 
We must have May. 
friendship it is our good fortune to have gained through 
the years, and who now generously and patiently teach 
and guide us into a smoother way than the long, rough 
road they have traveled. 
LOOKING FORWARD, we pledge our continued 
efforts in the light of this teaching and guidance, to 
serve you better and to establish and maintain even 
higher standards of plant quality and business practices. 
LOOKING FORWARD, for the magnificent purpose 
it serves, the horticultural industry SHOULD BE—and 
through the tireless efforts of far-seeing nurserymen 
working devotedly in this direction—one day WILL 
BE heralded as one of the giants of industry! Our own 
personal contributions to the industry which will hasten 
this glad day must be increased pride in the work we 
do, renewed effort to elevate our own standards, and 
sincere belief in and practice of the nurserymen’s theme 
to PLANT AMERICA by planting our homes, our cities 
and our states. 
WE CANNOT STRESS TOO MUCH THE IMPORTANCE OF ORDERING EARLY 
WHILE VARIETY SELECTION IS COMPLETE 
“Te senue you ¢2 our business aud pleasure 
Office and Nursery Headquarters 
926 W. ELY, ONTARIO, CALIF. 
Phone: 630182 
ATION 
oC Op 
MEMBER: All-America Rose Selections, Inc. 5) AN * 
American Association of Nurserymen AS ¥ z 
California Association of Nurserymen “a rellon 
American Rose Society Pyne 
Pacific Rose Society Plaut -émerical 
GROWING GROUNDS IN ONTARIO AND CHINO VALLEYS 
