Poinsettia 
Special Notice! 
Old customers will note that this year’s catalogue has been 
condensed, engravings reused and other economies effected. 
You might be interested to know that my advertising, printing 
and similar costs amounted to over $8.50 per order in 1954. 
This year, by effecting these reduced costs I intend to give 
some of this saving to you, my customers. | have always been 
very generous in filling orders and this year you will find still 
greater generosity expressed, especially on all orders over $5.00. 
I believe that both you and I| will profit by this plan. 
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