aap Flote, Glow! V2ionv and Gardens’ Frerytore 
It hardly seems possible, does it, that another year has passed since our last F.S.B. (Flower 
Show Broadside) was mailed to you with our usual and “opening” garden message. Didn’t the year 
seem to vanish quickly? 
The writer has just completed a 7,000 mile trip covering ground between the Atlantic and 
Colorado and practically from Canada to Mexico visiting our carload distributors, and in almost 
every visit the remark would be made, “We’ve had our BEST year in sales of Horticultural and 
Agricultural products, BUT we can’t recall a year that ever passed so quickly.” 
Weatherwise, we can record the 1954 year as a generally poor one, which discouraged a lot of 
Home Gardeners because here in the East we opened the planting season with more rain and sloppy 
wet conditions for a steady two months than would be required for three ordinary seasons. Then just 
the reverse with a drought of about the same length of time and finally back into another long wet 
spell. In other sections of the country it was the same story with the wet and dry periods sometimes 
in reverse and in fact our Southern and large Texan trade declared “‘After four successive dry years 
we can’t see how we can take any more.” 
Despite this memory of the Gardening Year of 1954, heed the “Voice of Experience” (and 
our management has been in this one business for over 45 years) when we predict for the year of 
1955 — THE BEST, THE BIGGEST and the MOST GENERALLY SATISFACTORY (TO JOB- 
BERS, DEALERS AND CONSUMERS ALIKE) YEAR, that the whole “GARDENING WORLD” 
has ever known. 
This is assured (1) with an additional minimum of five million NEW 1955 Suburban Homes. 
(2) Our own bookings of almost double the volume of our last year’s business, at this time. (3) The 
expansion of retail store garden space now under contract. (4) Enormous concession GARDEN 
space leased in Shopping Centers and in the Super-Markets, etc. Pe 
It’s the old, old story isn’t it, viz: that annual prideful “do it or bust” spirit to surround your 
house with a better Lawn, specimen Shrubs and Trees, “None Such” Roses, Perennials, Annuals, 
Rhodo-Azaleas, Camellias, Holly, Vines, Bulbous Flowers and “Champ” Vegetables. Call it by 
any name but it’s been this type of an “epidemic” that has taken the so-called GARDENING BUS.- 
INESS from a volume of about three hundred million dollars and within twelve years has raised 
that figure to almost two billion dollars in annual sales. We are not quoting FARM sales but just 
sales to the owner, whether with a shack or an estate. 
Don’t forget now — our latch string is out and it’s welcome you'll be anytime. We have had 
visitors, going to and from New York and Philadelphia, from up in New England, out in Ohio, 
Illinois, Iowa, Minnesota, Wisconsin, Nebraska, and up from the Southern states, Florida and Texas. 
If coming via New Jersey Turnpike, “hop off” at Hightstown and in 45 minutes you’re here. 
Very truly yours, 
Prices in this issue have GOULARD & OLENA, INC. 
been CUT between 14% 
and 30%. Biggest in 
history of our business. 
Your real chance to 
“stock up.” 
P.S. 
President 
SSE TO PTT TERE LI 
IMPORTANT AND GENUINE 
Our F.S.B.’s always carry GIFT OFFERS. We consider these as 
a present to you without an extra charge. The nature of these 
Gifts, Presents, or whatever interpretation is applied to them, are 
explained on page 28. 
OUR PRICES ARE LESS — 
YOU SAVE BECAUSE WE PREPAY 
SHIPPING CHARGES — SEE PAGE 31 
