ROSES ARE OUR BUSINESS 
Dear Friends: 
As this time of year rolls around and we begin to write 
another catalog we always feel that this letter to you is one 
of the most important parts of the book. Yet, when it comes 
to putting our gratitude for your patronage into words, we 
find that there is just no way to say, “Thank you!” strongly 
enough to express our true feelings. 
We enjoy working for you, and the best way we know to 
repay you for giving us your confidence is to merit it through 
growing and shipping the finest possible roses. Our whole 
effort is devoted to this end, and this concentrated attention 
to roses, and nothing but roses, is plainly apparent in the 
plants themselves. 
We envy you the excitement and pleasure of seeing in your 
own garden the gorgeous flowers of the new varieties. There 
are lots of them in this catalog, and we particularly recom- 
mend the three new All-America Rose Selections winners, 
TIFEANTGR OU LENSE DAA BET AS sand a VLEN 
CRICKET. Theyre beauties! 
Now thanks once more to all our customers, and a warm 
welcome to new friends! 
Yours for more and better roses, 
JAY HERRING 
HOW TO ORDER 
Because of the cost of packing mail orders we must ask that you 
add 35c for handling if your order amounts to less than $2.50. 
All allowable discounts have been listed. 3 of a kind discount applies 
only when 3 or more of one variety are ordered. 10 plant discount on 
standard roses only on unbroken bundles of 10 plants of one variety. 
Send check or money order with your order. 
We will make no mislabeled substitutions. If'a variety ordered is 
sold out we will substitute another rose as near like it as possible, of 
equal or greater value. Each plant will bear its CORRECT NAME. 
All roses are shipped postpaid. 
Georgia customers add 3% sales tax. 
Z 
ELLEN HERRING 
OUR GUARANTEE TO YOU 
We ship only top quality, No. 1 grade plants. Each and every variety 
is unconditionally guaranteed to be true to name and class and to 
reach you in perfect condition. Each plant is guaranteed to live and 
bloom the next normal blooming season after planting. 
FURTHERMORE we guarantee your complete satisfaction. If you are 
dissatisfied with any plant or plants, notify us not later than the first 
June 20 following the date of shipment. We will replace free of any 
charge; you need not return the unsatisfactory plants. 
Please accept YOUR RESPONSIBILITY. We will send you planting, 
feeding and cultural instructions with each shipment of roses. Follow 
these and be rewarded with strong, healthy plants and a profusion 
of lovely blooms. 
TIME OF SHIPMENT 
Roses reach us trom our California growing fields in late fall, and 
we begin making shipments immediately to customers whose orders 
are waiting. Shipping continues until April 15, and orders are filled 
in rotation as received. If you wish to have us ship your roses on a 
certain date, please specify on your order sheet and we will.do our 
best to have them in the mail on that day. Ne ae 
JOIN THE AMERICAN ROSE SOCIETY 
You are most cordially invited to become a member of the American 
Rose Society, a non-profit organization, serving rose lovers everywhere 
with numerous publications filled with interesting articles and advisory 
counsel. We will be glad to send you an application blank, or write 
directly to the American Rose Society, Columbus, Ohio. Membership 
dues are just $4.50 a year. 
BLOOMING ROSES IN CONTAINERS 
At our nursery from late spring through summer and fall we have 
thousands of roses blooming in containers at slightly higher than 
catalog prices. These can be transplanted readily into your garden, 
but because they are growing plants they must be purchased at the 
nursery and cannot be shipped by mail. 
COLORED MOVIES 
We have prepared several hundred feet of colored movies 
showing detailed rose culture and closeups of some of the new 
varieties of special interest to garden groups. We will be glad 
to show this film to your garden group or groups along with a 
20 to 30 minute talk on roses by Mr. Herring. Write for par- 
ticulars. 
