Tris Paucterd 
' We would like to again call attention to the fact that we do not belong to any Iris 
Price Fixing Combination; our prices are our own, and are made in relation to the 
amount of stock we offer of each variety. 
We feel that the real Iris Fancier wants to get the new things at prices that are 
_ not artificially made by dealers, and by us not using Color Catalogs. We can save a 
_. tremendous amount each year, and we can pass that saving on to our customers by - 
- using lower Iris prices. 
A Color Catalog would cost us about 75 cents each; this of ours costs about seven 
cents each. Our Catalog is free to all, and we do not have to sell Color Catalogs. We 
_ only sell the Iris. 
i Figure the cost of what you want in any other Catalog; figure our way and see if 
you can’t cut the high cost of living by dealing with us, and make your money go 
- further. 
By using our price brackets, for instance in the bracket of $3.50 to $19.00, you get 
a 50 per cent extra premium in Iris. 
AL Actually this means that a 50c Iris will cost you 35e net; a 75c Iris will cost you 50ce 
net; a dollar Iris will cost you 65c net; a $3.00 Iris will cost you $2.00 net; a $6.00 Iris 
will cost you $4.00 net; a $10.00 Iris will cost you $6.65 net. 
Premiums in the higher premium brackets will, of course, figure a net less than 
above. 
eanh Top size Rhizomes are sent prepaid, are guaranteed to grow. Read our guarantee— 
‘we make good on any mistakes we may make. Your interests are taken care of from 
every angle. With the fine things we list you can safely entrust your business to us, 
Ki _ AND WE WILL NEVER LET YOU DOWN. 
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: We want your business, of course. The only kind we want is a satisfactory busi- 
_ ness to our customers. 
Minimum order $3.50 will be prepaid. Any order less than $3.50, add 50c for post- 
_age. The reason for this: Parcel Post much higher this year. 
Wholesale 72 Our reauy Busiuers 
Dealers Seud for Our Wholesale Key 
DISPLAY GARDENS pay off; visitors see your collection of good things direct, 
and know just what they are buying; not depending on Color Pictures or Honey Sweet 
_ Words in descriptive Catalogs. A mind’s-eye picture is one thing; a view of the real 
thing is another. 
Get some good new varieties in your Display Gardens, and show the Iris Minded 
_ Public these Modern Iris. 
; You will get fast service on delivery from us; so you can fill your orders. Ship- 
ments start about July 8th, no earlier. 25% deposit on Booking Orders, balance before 
July 5th. The good things will sell out early; so you book early. You must write for 
_ the wholesale key and use with Catalog. WE WI.L NOT SEND THIS OUT UNLESS 
_ REQUESTED. While we have good stocks, we are not making a play for the General 
_ Wholesale Business; we want to take care of our Old Customers and add some new 
it ones; NO SENSATIONAL BIG BUSINESS ON WHOLESALE. 
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Laie 
