‘Harrold’ Pedigreed Strain 
PANoIES 
Are Your Best Value - Best Buy! 
Information on this page, setting forth the advantages and exclusive character of this 
line of Pansy and Viola seeds, need not be brought to the attention of our thousands of 
regular users. However, each season, this catalogue comes into the hands of thousands of 
new folks who are not acquainted with the value of this line so we ask our regular 
customers to bear with us while we explain why we believe that we offer here America’s 
outstanding selections of these seeds. 
BACKED By THE LONGEST SPECIALIZED PERSONAL EXPERIENCE In AMERICA: 
C. W. Harrold, our founder, is the oldest specialist in America today, poth in point of years of age 
and years of experience. He still actively has charge of our growing and breeding program after well 
over half a century in this work. Others in our staff have been in the organization over 40 years. 
AMERICA’S MOST COMPLETE LINE: 
We list the most complete line of Pansy and Viola seeds available from a single American source 
today. Fifteen HARROLD’S PEDIGREED STRAIN VARIETIES, introduced and exclusively produced 
by our organization are unexcelled in their field today. We also stock and supply more than 60 other 
varieties, strains and colors comprizing about all the worthwhile Pansies and Violas to be found. 
Some are of our own production, some come direct from the American or European originator. 
A QUALITY LINE: 
Selection may be made from this line to meet every requirement cf quality, novelty, utility, habit, 
climatic adaptability and price. Many are exclusive to the Harrold line. 
THIS IS A MODERN LINE: 
More new strains or improved strains have been developed and released from our gardens since 1930 
than from any other American source. Widely used and accepted we serve thousands of professional 
growers each year. We are constantly in touch with more than 9,000 professional tradesmen, many 
of whom have used our seeds for more than 25 years. Much valuable development work has been done, 
not alone in breeding the varieties themselves, but also in harvesting, storage, testing methods, 
compounding strains and general cultural procedure that affords the ultimate benefit to our customers. 
YOU ARE PROFESSIONALLY PROTECTED: 
For many years we have followed a strict policy of protecting our professional customers through 
limiting the privilege of wholesale prices exclusively to them. We issue two separate and distinct 
catalogues in order that this may be so and this professional edition is limited to tradesmen, 
AN ESTABLISHED, ACCEPTED LINE: 
HARROLD’S PEDIGREED STRAIN SPECIALTIES have been nationally advertised at both the trade 
and retail level for many years. Advertisements relative to it have appeared in some individual trade 
journals for more than 30 years. In National Magazines more than 3,000,000 copies appear annually 
with ads about Harrold’s Pansies. We distribute several hundred thousand direct mail catalogues and 
folders on them each year at both the wholesale and retail levels. These latter materials are printed 
in our own printing and lithographic department that is completely equipped with three high-speed, 
automatic presses. The best recommendation of all, however, is the fact that we send out some 
25,000 packets of these seeds each year to professional florists, nurserymen, large estates, park 
departments, resorts and fanciers in every State, all Canadian Provinces and 18 Foreign Countries. 
Practically every sale is made direct to the gardener who plants them. 
A PRACTICAL PRICE SCHEDULE: 
Growing many thousands of plants each year and supplying wholesale and retail customers we have 
kept more realistically in touch with the problems of profitable production than any of our contem- 
poraries. We have established and maintained a price range on plants from Harrold’s Pedigreed 
Seeds that is profitable to you and this goes a long way to help you make a profit from your efforts. 
Harrold’s varieties bring profitable prices when well grown. 
