Searching for Better Mums 
Here Orville Dunham of 
Michigan, one of the nation’s 
top hybridizers of chrysanthe- 
mums, is showing some of his 
new creations to George Rose 
(center) and Bill Brown (right) 
of Henry Field's. Mr. Rose, 
head of Henry Field’s nursery 
department, travels widely over 
the United States looking for 
new and better plants for 
Henry Field customers. 
NOTE: All pictures of Football 
Mums shown at the left are 
from photos of actual plants of 
that variety. 
B1408—DOROTHY ALLFREY. 
Huge blooms, fully double, with 
incurving petals. A rich amber 
bronze color with flowers 4 to 5 
inches across which, with some 
disbudding, can be increased to 
6 inches or more. 
Bi449—RED FLARE. One of 
the most brilliant of all. Im- 
mense, broad petalled flowers of 
rich bright red with a yellow re- 
verse on the petals, giving the 
flower a distinct two tone effect. 
Flowers normally 4 to 5 inches 
across but can be made larger 
by a little disbudding. 
BIi438—PEACH BLOSSOM. 
Great fully double peach-pink 
reflexed flowers that would at- 
tract attention anywhere. Tall 
NOTE: Pictures of flow- 
ers at left are from ac- 
tual photographs. 
B1450— ROYAL VELVET. 
One of the exquisite brand 
new introductions of Orville 
Dunham of Michigan. The im- 
mense, incurving blooms are 
a rich purple with a slightly 
silvered reverse—just enough 
to set off the vivid coloring. 
Worthy of anyone’s garden. 
Stiff stems on a plant of me- 
dium height. You will have 
never seen a purple mum like 
this one before. 
Bi1418—GOLDEN SUNSET. A 
marvelous variety with huge 4” 
fully double flowers of bur- 
nished copper with a ruby-red 
center. Rather low, very bushy 
and completely covered with 
flowers. 
BI427—HUNTSMAN (Bris- 
tol). One of the most brilliant 
mums we grow. Flowers about 
2% to 3”. Solid double. Fine 
long stems for cutting. 
BIl46!1—TAPESTRY (Bristol). 
A new combination of gorgeous 
shading. Opens gleaming rich 
pink, slowly softening to ashes- 
of-roses with golden flush. 
Flowers fully double and 3” 
across. Blooms early in Sept. 
Bi429-L EE POWELL 
(Kraus). Another fine Mum. 
Huge 4%” flowers like great 
masses of fluffy Chinese-yellow 
down. Stems long and fine for 
cutting. Good grower. One of 
the early ones. 
BI433—LUCKY 13. Brilliant 
dandelion-yellow. The plant is 
low-growing (18”), like a cush- 
ion mum, and is loaded with 2” 
ball-shaped flowers. 
Bi470—WHITE CLOUD. 
Large 3” blooms of pure white 
ALL VARIETIES IN THIS GROUP 59c each; 3 for 1.59; 6 for 2.89, postpaid to your door. 
with a center of palest lemon- 
yellow. Petals broad and at- 
tractive. Plants grow 2” tall. 
We have tested many white 
mums and, without question, 
this is the best one we have 
ever seen. 
B1402—CECIL BEED. A fine, 
new, bright-lavender-pink with 
the tips of the petals touched 
with gold. Fully double flower 
2%4” across produced in .abun- 
dance on long stems. A really 
fine Mum. 
B1452—SCARLET CRIMSON. 
Fine large double crimson, bor- 
dering on scarlet. One of the 
best of its color we have ever 
seen. Fully double flowers are 
3” across and borne in great 
numbers on a medium high 
bushy plant. 
Leading New Varieties 
Collection 
1 Pink Opal, outstanding pink 
1 White Cloud, a great white 
1 Huntsman, brilliantly colored 
1 Golden Sunset, golden bronze 
B3 1 30X—1 each of these four 
very beautiful mums for only 
1.98, postpaid. 
B1443—PINK OPAL (Kraus). 
A gorgeous introduction of pale 
Persian-rose overlaid with 
cream tints. Large, fully dou- 
ble flowers measuring as much 
as 4” across. This is a beauti- 
ful mum. 
BIi405—BETTY. A splendid, 
upright, bright, rose-pink with 
large, firm flowers. One of the 
very finest of the pinks, 
B142!1—DU-BON-A. A new 
variety. Rich wine-purple 4” 
flowers are very showy. Bushy 
plant 2’ high. Lots of large 
blooms on long stems. 
BI453—ROUGE CUSHION 
(Lehman). Actually this is a 
cushion mum but it has huge 
flowers of the most brilliant 
rouge-red we have ever seen. 
We guarantee you'll like this 
one. 
Bl432—FLAXEN BEAUTY 
(Bristol). 4” blooms that look 
like huge flaxen-colored Cac- 
tus Dahlias. Beautifully blend- 
ed with soft coral, gold, and 
bronze. Plants grow low (20”) 
and broad. 
FUCHSIA FAIRY 
B1419—We list this one sep- 
growing; a grand cut flower. 
The large 4 to 5-inch blossoms 
may be increased easily to 6 
inches or more by disbudding. 
BI45!1—SUPERLATIVE. Well 
named. Probably the largest 
and finest of all white outdoor 
chrysanthemums. The huge, 
broad-petalled, incurved white 
blooms often attain a diameter 
of 6 inches or more without any 
disbudding. Will get even larger 
with some disbudding. 
BI435—GOLDEN SCEPTRE. 
We think this is the tops of all 
yellow varieties of out door 
mums. The immense, golden 
yellow, incurved flowers look for 
all the world like huge golden 
yellow mums sold at the foot- 
ball games. The 4 to 5-inch blos- 
soms will increase easily to 6 
inches or more if some of the 
buds are removed. 
B1437—HEART’S DESIRE. A 
gorgeous mauve pink of huge 
size with deeply  reflexed 
blooms. The flowers are beau- 
tiful when allowed to bloom 
naturally in a spray, or will 
attain immense size if dis- 
budded. 
B1401—CRIMSON MAGIC. 
Our idea of the perfect crim- 
son chrysanthemum. The 
great, full, deeply reflexed 
blooms of richest dark vel- 
vety crimson are almost in- 
describable in their beauty. 
The bushy, upright plants 
Grow in Huge Mounds of Thousands of Blooms. 
All Bloom First Year. 
Cushion Mums bloom the 
first year after planting, and 
grow to a size 3 feet across 
and 2 feet high, with flowers 
so solid and thick that no fo- 
liage shows. A single plant 
often has a thousand blooms 
on at one time—so many you 
’ never miss a dozen blossoms 
cut daily for the table. 
Hardy, long-lived and easy 
to grow. 
B1412—PINK CUSHION (Ma- 
jor Cushion). The clear pink 
that blooms early in the fall. 
B1411—_BRONZE CUSHION. 
The best double bronze. Early 
blooming. 
B1414—RED CUSHION 
(Rouge Cushion). A_ bright 
red flower. The first to bloom, 
and the best of all reds. 
B1415— WHITE CUSHION. 
Pure white. Delightful alone 
and very useful to accent 
other colors. 
B1416— YELLOW CUSHION 
(Golden Mound). This is the 
very early, large flowering, 
golden yellow one that is so 
popular. 
B1413—-PURPLE CUSHION. 
A new and showy variety 
with an unusual color, being 
a brilliant royal purple. 
PRICES on all Cushion 
Mums: 45c each; 3 for 1.19, 
postpaid to your door. 
For Walk or 
Driveway Borders 
BI1436—DOREEN MONTE. 
Here is a pink beauty—a bril- 
liant rose-pink with broad, rich- 
ly colored petals that curve in 
and make a most beautiful flow- 
er. This tall variety is excellent 
for cutting and, like the others 
of this group, will easily make 
6-inch blossoms if disbudded 
some. 
PRICES on all Footbal! Mums: 
79c each; 3 for 2.10, postpaid 
to your door. 
The BIG FOUR 
B3157X—1 each of Superla- 
tive, Red Flare, Peach Blos- 
som and Dorothy Allfrey— 
all four for only 2.79, post- 
paid. 
BRAND NEW Giant-Flowered Chrysanthemums 
produce a quantity of non 
fading, frost resistant, 6-inch 
This is one of the 
blooms. 
best of all ’mums. 
Bi440—MIRAGE. 
of bloom,, often 8 
plant. 
admired. 
PRICES on all Giant-Flowered 
Mums: 1.00 each; 3 for 2.75 
postpaid to your door. 
COLORFUL CUSHION 
3 MUMS for only $]10 
No. B3147X PPD. 
1 Pink Cushion Mum, 1 
Brilliant 
orange bronze, very full and 
solid, with huge reflex balls 
inches 
across, on a perfectly upright 
A wonderful creation 
by Mr. Dunham, and greatly 
We have long consid- 
ered Chrysanthemums 
one of the best perennials, 
being hardy and easy to 
grow. You can depend 
upon them to give you 
great quantities of color- 
ful and beautiful flowers. 
You can use them singly, 
in mass plantings, and in 
borders, either alone or 
with other flowers or 
shrubs. And however you 
use them, they keep your 
garden colorful, and pro- 
vide you with long-lasting 
cut flowers during the 
fall when so many other 
BETTER TH 
Aside from the fact 
that Henry Field’s grow 
some of the world’s best 
varieties of chrysanthe- 
mums, there are three 
important reasons why 
they are better: 
First, they are individ- 
ually pot-grown. They 
are not just last year’s 
field-grown plants stored 
over winter and shipped 
in the spring. Often such 
plants are not in good 
condition when spring 
comes. Our plants are 
pot-grown young Chrys- 
Y anthemums all ready for 
you to plant, and sure to 
grow. 
Secondly, Henry Field's 
have a sensationally new 
and better way of growing 
pot-grown mums. They are 
not grown in dirt because 
dirt dries out in shipment, 
falls away from the 
roots and so they dry 
out and get broken. 
We grow and ship 
\. | Eee 
Autumn Colors Carnival 
B3 129X—Check colors on these 
from pictures at left and you 
will see why we call it ‘““Autumn 
Colors Carnival.’ 1 each of Scar- 
let Crimson, Lee Powell, Tapes- 
try, White Cloud, Fuchsia Fairy 
and Flaxen Beauty—all 6 for 
2.85, ppd. 
arately because it is so differ- 
ent, It has a mass of 1” flat, 
fully double, fuchsia-colored 
flowers. This little mum makes 
a plant 2’ across, and about as 
high, that is literally loaded 
down with blooms. Because of 
its attractive color and profu- 
sion of bloom, it is one of the 
best varieties we offer. 59¢ 
each; 3 for 1.59; 6 for 2.89, 
ppd. 
flowers have quit bloom- 
ing. 
Generally speaking, 
Chrysanthemums bloom 
from early September un- 
til severe frost comes; the 
early fall frosts usually 
only intensify their colors. 
They like sun, and do best 
planted at least 24 inches 
apart. 
There are, of course, 
hundreds of varieties, but 
we have selected for you 
here what we consider the 
best—some of them old 
favorites and some new 
introductions. But all are 
good and beautiful. 
WHY HENRY FIELD'S MUMS ARE 
REE WAYS: 
out, and at the same time 
allows the plant to 
“breathe.” Air, or gases, 
pass back and forth 
through this material, but 
moisture is held inside! 
So, for these three rea- 
sons, any mum plant you 
get from Henry Field's is a 
healthy, husky, pot-grown 
plant that is ‘“‘rarin’ to go”’ 
when you plant it. And you 
get Henry Field's three-way 
better mums at no extra 
cost. Why take less? 
‘o 
i EAS ee ae” 
Mum potted in dirt as is 
commonly done. Smaller, less 
vigorous when shipped, it ar- 
rives in your hands dried out, 
often broken, Chances are it 
won't grow into a good plant 
for you. 
For Low Foundation 
Planting 
Bronze Cushion Mum, and 1 
Yellow Cushion Mum—all 3 
for only 1.10, postpaid. 
Special on CUSHION MUMS 
for BORDERS 
A row of Cushion Mums, such as 
illustrated at the far left, makes a 
border of incomparable beauty, so 
here is a special price on a larger 
quantity for borders: 12 or 3.98, 
postpaid. Your choice of any one 
Plant 2 to 3 feet apart. 
color. 
For Edging Perennial 
Beds and Borders 
Henry Field mums 
in a special, light- 
weight, fibrous mate- 
rial that soaks up 
the moisture and 
liquid fertilizer. We 
add this fertilizer 
while the plant is 
growing and again 
immediately before 
shipping. This mate- 
rial around the roots 
holds this moisture 
and fertilizer during 
shipment. It clings 
closely around the 
roots, protecting 
them from damage 
and air—keeps_ the 
plant alive and grow- 
ng even while it is 
on its way to you! 
Thirdly, just before 
the plant is put in 
the carton for ship- 
ment to you, we en- 
A healthy, 
husky, 
mum the way it is 
grown and shipped 
This is how the 
plant, before ship- 
ping, is enclosed 
in a polyethylene 
pot-grown 
“los ly - by Henry Field's. bag which retains 
CReien eed ibis The roots still are vital moisture and 
bag retains the mois- in the fertilized yet allows the 
ture, preventing the 
root-ball from drying 
fibrous material 
they grew in. 
plant to breathe. 
