For the Seed Trade 
It is a pleasure to present for your consideration 
our 1955 Crop Wholesale Flower Seed Catalog. 
This booklet lists all varieties and classes of flowers 
we are growing for delivery after 1955 harvest. 
New flower introductions or Novelties are defi- 
nite leaders for both catalog and retail Seedsmen. 
We have featured the best of recent intrcductions 
in the first 9 pages of this catalog. You will find 
that Novelties are profitable and interesting items 
for sales promotion work. We can supply electros 
on any of the color plates illustrated. Also, we 
have a fine selection of black and white photos. 
As we start the 1955 growing season, carry-over 
Flower Seed stocks are certainly not a burdensome 
surplus. We especially urge you to place your 
orders early this year. This will assure you of 
preferential treatment in the event of short crops. 
Future contracting is always good insurance—you 
get quality seed from planned production and at 
a fair price. We were able to make over 95% 
full delivery on all 1954 contract orders. 
Our area of California is climatically ideally 
suited for the production of most Flower Seed crops. 
Scientific production methods enable us to supply 
seed of unsurpassed quality and germination. Our 
trial ground and breeding departments carefully 
supervise stock seed selection. Customers remem- 
ber quality long after price is forgotten. 
We cordially invite all Seedsmen to visit us when 
in California. Our flower fields are usually show- 
ing good color anytime between May and Sep- 
tember. We are located halfway between Los 
Angeles and San Francisco on Coast Highway 
No. 101. Southwest Airline provides excellent 
service. 
Your past season’s business is greatly appreci- 
ated and we are looking forward to the opportunity 
of booking your 1955 Crop Flower Seed order. 
Terms and Conditions of Delivery 
All seeds are offered F.O.B. Santa Maria, Cali- 
fornia, for delivery from 1955 crop as soon as pos- 
sible after harvest. Invoices to firms of established 
credit are subject to a discount of 1% for cash in 30 
days from invoice date, or 60 days net. New cus- 
tomers should furnish two credit references if ship- 
ment is desired on an open account basis. Other- 
wise delivery will be made C.O.D. All foreign in- 
voices are payable in U. S. Dollars at the current 
rate of exchange. All overdue accounts are subject 
to a sight draft without further notice. 
Speedy Air Parcel Post and Air Express service 
can have your rush orders delivered 24 hours after 
we receive them. Southwest Airways Inc. makes 
four daily stops in Santa Maria. Air Mail from all 
major cities usually arrives here the day after post 
ing. We ship Air Mail orders the same day re- 
ceived. 
Definite shipping instructions should accompany 
each order placed, and will be carefully followed 
by our Shipping Department. In the event instruc- 
tions are not received, shipments will be forwarded 
over the most direct and cheapest route. Delivery 
to the common carrier in good condition will termi- 
nate our responsibility. 
Prices quoted in this catalog apply against all 
1955 crop contract purchases, and are effective 
immediately on spot orders. We reserve the right to 
change these prices at any time without giving 
further notice. We are Wholesale Growers and 
supply the Seed Trade only. 
Bags and containers will be charged at net cost. 
All orders for four ounces or more will be charged 
at the pound rate. Due to increased handling costs 
on small orders, a minimum charge of 50c will be 
made on each item billed. 
We will plant sufficient land to produce the quan- 
tity of seed ordered under normal conditions; how- 
ever, crop failure or any other cause beyond our 
control releases us from delivery and in the event 
of shortages, we will fill contract orders on a pro- 
rata basis only. 
The William Macdonald Seed Company warrants 
to the extent of the purchase price that seeds or 
bulbs sold are as described on the container, with- 
in recognized tolerance. Seller gives no other or 
further warranty express or implied. 
mission is San Gabriel. 
OUR FRONT COVER 
From an original water color, Poppies and an Old Mission, so characteristic 
of California. The Poppy (Eschscholtzia Aurantiaca) is our State Flower. The 
